The Coordinator, Marketing is a newly revamped position focusing on the organization and year-round NATPE events, services and activities. As the Coordinator of Marketing, you will be responsible for collaborating with the internal marketing team including social media, creative services, and web marketing. You will also be responsible for collaborating with external stakeholders for partnership marketing activities. NATPE’s creative marketing team develops and executes a variety of work that translates the company’s objectives into strategic, purposeful solutions. The Coordinator of Marketing will provide insight, guidance and direction by supporting the strategic development and implementation of marketing and creative for the promotion of NATPE membership, events and services shepherding projects from idea conception to execution.

Reporting directly to the Director of Marketing & Creative Services, the Coordinator must interface with all internal departments, meet basic marketing needs and oversee the work of outside vendors and suppliers.

MARKETING COORDINATOR

Job Function/Duties:

• Partnership Marketing ownership including outreach, barter negotiations, tracking, fulfillment and communication on all marketing partnerships.
• Expand partnership marketing reach to new entities to build further awareness of NATPE’s mission.
• Coordinate, oversee and manage partnership publication(s) for distribution on site during NATPE MIAMI.
• Social media oversight including channels development, campaign deployment (including but not limited to) – Facebook, LinkedIn, Instagram, Twitter as well as conference on-site Social Teams leader
• Social media “teams” on site during conferences – oversight and management of leading up to, during and post conference.
• Build, manage, track, and deploy email marketing communications on a regular and consistent basis.
• Coordinate and oversee NATPE newsletter (weekly) and (bespoke) e-blast communications including aggregating elements, articles, writing, minor design and campaign tracking and deployment
• Coordinate Staff Travel and Housing for assigned events as needed
• Coordinate and Execute internal staff events such as sales retreats, Department Head retreats
• Invitation & RSVP list organization, updates and management for various events
• Maintain company ‘Shared Calendar’ for Marketing & Operations department and assist other departments accordingly
• Liaison with Educational Foundation for key information and core outreach
• Salesforce integration for Newsletter, Email and Social relative to database requirements for distributions
• Maintain communications with NATPE Educational Foundation for interns and student management
• Deploy location-based beacon during conferences including supplier management as needed
• Maintain and deploy text Help with filling sessions in Miami with attendee notifications
• Writing all copy for Sales team sponsored notifications
• Award show trophy sourcing and process management & delivery responsibilities
• Managing Membership Emails
• Managing lists and RSVP’s of members and potential members
• Synchronize membership with other team members
• Available to work on site during NATPE MIAMI (3rd week of January), pending requirements
• Create and manage the marketing surveys for post event deployment
• Package & ship of our core supplies prior to, during and post conference
• Support NATPE STREAMING PLUS, NATPE BUDAPEST INTERNATIONAL, LA SCREENINGS INDEPENDENTS and other new event initiatives
• Support other departments with statistical information relative to the above listed responsibilities
• Work with all departments seamlessly and communicate ongoing status of projects
• Invoice submission and follow up to ensure prompt supplier payments
• Administrative work – Scheduling, Booking Travel, Expense Reports, etc.
• Manage Staff badges for assigned events
• All other Marketing duties as assigned

Requirements:

• Bachelor of Arts or Sciences (Communications or Business)
• Pardot marketing atomization software experience and proficiency
• Strong writing and editing abilities
• Positive can-do attitude
• Trade show and conference operations experience a plus
• Excellent customer service skills
• Excellent verbal communication skills
• Extremely detailed oriented and organized
• Ultimate team player and partner
• Proficiency in Microsoft Office suite: Outlook, Excel, Word and PowerPoint
• Working knowledge of Salesforce and data tools as main conduit of information and record keeping
• Basic working knowledge of Photo Editing Software a plus
• Basic working knowledge of Survey Monkey &/or other survey tools
• Comfortable with substantial input into above functions from multiple departments
• 2 – 3 years’ experience in the media &/or event industry