Claudio Marcus is vice president, strategy for Comcast Advertising. Capitalizing on his more than 15 years of experience in advanced TV advertising, in his current role Claudio is responsible for architecting the strategies, partner/industry relationships and proof of concepts to drive new business models across the advertising sales and technology businesses, focusing on key initiatives aimed at delivering growth and innovation across the organization and broader ecosystem.
Prior to this, Claudio served as general manager, data platform for FreeWheel, a Comcast company that provides advertising software and solutions for the entire television ecosystem. In this role, Claudio led data strategy, relationships and operations associated with FreeWheel’s growing network of data, measurement and attribution partners, for the benefit of its advertiser, programmer and multichannel video programming distributor clients.
Prior to FreeWheel, he was responsible for data strategy for Comcast Advanced Advertising Data, having joined Comcast with the acquisition of Visible World, where he served as executive vice president of marketing, research and new initiatives, including industry-leading big data research and smart TV related offerings. He started with Visible World as executive vice president of market development. During his tenure, he co-invented eleven granted and/or pending U.S. and E.U. patents.
Previously, Claudio was vice president, research at Gartner. He also spent more than 15 years working with leading global brands as a database marketing consultant, marketing software entrepreneur, and marketing and advertising agency executive.
Claudio authored a book chapter titled “The Reinvention of TV Advertising” for Kellogg on Advertising & Media (Wiley, 2008). He also published more than 30 research reports focused on advanced TV advertising and served as a guest lecturer at Northwestern University’s Kellogg School of Management and Medill School of Journalism.