As the CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM), Jane Clarke is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. As a subsidiary of the Advertising Research Foundation, CIMM is an R&D coalition of leading TV and video content providers, media buying agencies, large advertisers, pay TV distributors, research and media technology vendors and consultants formed to spur innovation in cross-platform media measurement and bringing more granular measurement to TV. CIMM has launched game-changing proof-of-concept Pilot Tests for cross-media measurement technology with innovative vendors and created leading whitepapers on return path data; data enrichment; cross-device and cross-channel identity measurement; the use of standardized identifiers (EIDR and Ad-ID) to support advanced media workflows, tracking and measurement; and advances in cross-channel attribution measurement.
Jane has more than 40 years’ experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic. Prior to CIMM, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She is on the Board of the ARF and I-COM Global, was a Broadcasting & Cable Digital All-Star in 2014, received Leadership and All-Star Awards from the TV of Tomorrow Show in 2016 and 2019, and was named a Cynopsis Top Women in Media in 2019.