Rachel Herbstman, Vice President of Platform Analytics, Cadent, specializes in the convergence of data and technology with a focus on addressable video analytics and advanced television, including OTT and CTV.
At Cadent, Rachel leads the advanced analytics group responsible for automated, holistic campaign performance reporting for clients, as well as ideating innovative data-driven business solutions. She aligns closely with external data partners and internal Product and Data Science teams to contextualize data for best strategic applications. An addressable television pioneer, Rachel previously was a Senior Director of Platform Analytics for addressable advertising firm one2one Media, now a part of Cadent. Rachel began her career at Omnicom Group, later joining Omnicom’s performance media agency Pathway Group, where she was responsible for executing direct-response campaign initiatives, working with clients across all verticals.