12:10 p.m. ET

Opening Keynote Interview:

PRODUCTION:
Why Black TV is Big Business

From Soul Train to In Living Color to Empire, Blackish and Pose, each generation has had their own favorite programs. This successful show runner discusses the evolution of Black TV over the past six decades and how it got to be the powerhouse of profits it has become today. Our guest also discusses how their own personal career journey has been marked by early challenges and how they face new obstacles in their ongoing effort to
demonstrate the value of Black TV as a leading revenue source in the overall industry.


12:30 p.m. ET

Moderated Panel Discussion:

AUDIENCES & DATA:
Promoting TV to Diverse Segments of Black Viewers

There is much to know about attracting and retaining loyal Black TV audiences. This moderated panel of researchers, promoters and
programmers discuss the diverse segments within the overall Black TV audience who identify by their age, gender, sexual preference,
language, nationality or regionality, and how these factors effect what they watch, where they watch and why they watch.


1:00 p.m. ET

Moderated Panel Discussion:

DISTRIBUTION:
Choosing A Platform and Cutting Distribution Deals

The bigger the audience, the bigger the potential is for profits. That is why the network affiliation or web platform is important to the success of a wellproduced web series. Listen to these panelists who are in the day-to-day business of cutting deals for content distribution and carriage of web series.


1:30 p.m. ET

Case Study Presentation:

SPONSORSHIP:
Engaging Black TV Viewers To Become Brand
Loyal Customers

Advertisers are a critical element to the financial success of most television programming. Enjoy this case study about how a leading brand sponsor was able to engage loyal Black TV viewers to become a growing segment of
customers who are loyal to the sponsor’s brand.


1:45 p.m. ET

Closing Keynote Interview

PROGRAMMING & TALENT:
Spotlight on Talent

Enjoy this conversation with a leading television personality who discusses their sense of personal obligation to authentically represent a Black perspective or “Voice” in their own performances, and how this authenticity has helped them, and others.