Fredrik af Malmborg, MD of Scandinavian distributor Eccho Rights, highlights the shows that have helped establish Turkish drama in Latin America.
Historically, Eccho Rights has had huge success in Latin America with Ezel, a classic Turkish crime series from Ay Yapim that has sold throughout the region, most recently to Bandeirantes in Brazil.
But it’s definitely part of a wider trend for Turkish drama in Latin America. We recently conducted a survey of Turkey’s most successful shows across multiple territories.
Fatmagul, produced by Ay Yapim and distributed by Kanal D, has rated brilliantly in Chile and Uruguay particularly. It’s a strong script about family honor, quite a difficult watch with sexual violence but it’s worked well everywhere – we’re currently shooting a remake in India as well.
Follow Fredrik on Twitter: @fredrikafmalmbo
Kara Para Ask, another Ay Yapim original drama, is distributed by ITV Inter Medya and has also done well in Chile. This one benefits from a strong cast, with Engin Akyürek and Tuba Büyüküstün in the leads.
Sila, produced by Most Productions, is an older series that aired on and is distributed by ATV. It has been a success all over Latin America – one of the top 10 programs, excluding sports, in Chile, Panama, Peru and Uruguay. That’s despite it being 10 years old and shot in 4:3 – which doesn’t matter when the script is so strong. It is about a woman who was brought up in the West and is forced to enter into an arranged marriage.
Elif, which is in its third season in Turkey and now stretches to 650 episodes, is our biggest success there. It’s a daily show, we premiered it on TV Latina in Peru with strong results last year and it’s been picked up by Caracol in Colombia and started airing in December.
It’s the first time a daily series from Turkey has taken off in Lat Am but we expect to sell it to all territories. The key to success in this part of the world is a clear story that’s easy to access.
This article was originally published on Day 1 of the NATPE Daily. Read more from NATPE Daily Day 1