Executives from a selection of leading broadcasters around the world tell NATPE Daily how the industry is changing and reveal the types of programming and formats they will be looking to acquire.
Manuel Abud President and CEO, Azteca America, U.S.
I’m searching for shorter, standalone shows and small-scale projects that are quick to grab the audience’s attention. Demand has also shifted towards dramas that deal with relationships and true crime. In 2017, we will be in a buyer’s market. This could be to our advantage, as we are one of the few players continuing to license content. The full-power WGEN-TV station in Miami recently joined our station group. This not only gives our network distribution in the third largest Hispanic market but will also impact our national and local ratings.
Bill Carroll Senior VP/director of content strategy, Katz Television Group, U.S.
Overall, the development of new programming has been slow for next season. Part of that is because stations are evaluating the new content but now some of the questions about returning programs have been answered. We now know Dr. Oz is continuing, as well as Steve Harvey, so the potential opportunities had those shows been canceled, are no longer there. That said, at NATPE I’ll be looking at what new concepts are being offered and which of those is likely to go forward. There are opportunities in the court show space.
Eliot Goldberg Senior VP, nonfiction and alternative programming, AMC, U.S.
We’re looking for premium non-fiction event programming that ties to our brand and appeals to our 25- to 54-year-old movie and scripted viewers. That includes high-end historical docudramas, doc series and late-night talk. We also continue to program genre-related programming that is complementary to our Sunday night line-up. We’re now only developing true non-fiction and historical content. In addition, we recently merged with SundanceTV and are now developing for both networks and the programming will remain a source of quality non-fiction.
Stephen Mowbray Head of program acquisitions, SVT, Sweden
Our industry is changing faster than ever and NATPE allows time for more creative discussions. We’re looking for stand-out shows that can lift our schedules. Last year, for example, we acquired The People vs. O.J. Simpson from Fox. We also started negotiations for Showtime drama Billions. Meanwhile, we’re always looking for new shows to complement our schedules. This means we are pre-buying series delivering in late 2017 and into 2018. We do an awful lot of pre-buys as our focus is quite far down the line. We don’t want soft TV anymore.
Amauri Soares Programming director, Globo, Brazil
We program seven international channels, five of which are variations of our Brazilian schedules. The other two are specific telenovela and drama channels. We also curate international content for our Brazilian grid. We’ve redesigned our schedule so we can continue offering blockbuster movies. In late-night, we air the most successful U.S. series. We don’t disclose budgets, but we’re a Brazilian company with revenues in local currency and acquisitions are in dollars. Our currency has suffered devaluation, making international content more expensive.
Erika Vogt-Lowell Programming director, HITN-TV, U.S.
In 2017, we will significantly grow the number of screens through which our content is available. Our acquisitions focus on content that is attractive to our cable and satellite audience and for those consuming via digital platforms. Over the past two years, we have focused on our agreements with suppliers including the BBC and Discovery. But we are always searching for programs from smaller producers. We are also identifying character-driven content because viewers form deeper connections with people than they do with brands or concepts.
This article was originally published on Day 1 of the NATPE Daily. Read more from NATPE Daily Day 1.