Pitch & Play "LIVE" 2017

11 original formats from 7 countries compete for Best New CEE Format in Pitch & Play LIVE; jury announced #PITCHPLAY

CEETV and NATPE announce that 11 formats will be competing for the title of Best New CEE Format in the second edition of PITCH & PLAY LIVE which will be held at NATPE Budapest (June 19-22).

The titles come from seven different countries in Central and Eastern Europe: Bulgaria, Lithuania, Romania, Russia, Slovakia, Slovenia and Ukraine. This year Russia has the biggest number of submissions with a total of 4 entries.

The selected shows are: Dirty Dancing from Just.tv in Lithuania, Everybody Dance! From WeiT Media in Russia, Love Survivors from Novy in Ukraine, Psychics versus Detectives, SUPERYOU! and Secret for a Million from NTV Russia, Start Up Slovenia from POP TV, Summer Flirt from Hidalgo Productions in Bulgaria, The Dowry Call from Kanal D Romania, The Big Rock Break from BNT in Bulgaria and The Land is Singing from Nunez NFE in Slovakia.

The selection committee consisting of Samantha Ferguson, Format Sales Executive at Banijay Rights; Jonathan Tuovinen, Head of International for Rabbit Films; Elwin de Groot, Senior Creative Director in Armoza Formats’ Development Department; Georgi R. Chakarov, CEO at CEETV, TVBIZZ Group and Dann Novak, Programming Producer, NATPE will now review and cast its votes to determine the Top 3 finalists of the format competition.

The Top 3 finalist titles will be presented live and in person by their creators during the PITCH & PLAY LIVE session at NATPE Budapest in front of our respected jury: Levina Negi, VP, Global Acquisitions and Development, FremantleMedia; Peter Kolosi, Deputy CEO, Director of Programming, RTL Hungary, and Bence Trunko, Chief Creative Officer, Paprika Latino Studios.

Following the pitches in front of the NATPE Budapest attendees, the jury will vote and determine which show will be named Best New CEE Format 2017.

More details at


PITCH & PLAY LIVE's goal is to showcase and distinguish original format ideas from the CEE region with international potential. All non-scripted format ideas created after June 1, 2016 can take part in the competition. Out of all entries, up to 10 titles will be selected and reviewed by a committee of five TV industry professionals who will pick three finalists. These top 3 formats will be presented live by their creators in a special session during NATPE Budapest. A jury of highly respected TV professionals will vote for one format winner of PITCH & PLAY LIVE that will be announced at NATPE Budapest.


Non-scripted formats created in the markets of Central and Eastern Europe (CEE) no earlier than June 1, 2016. Only developed formats will be considered - concepts that are either fully developed and registered and/or have already been picked up/aired by a broadcaster/media outlet. 

No consideration for participation: formats other than non-scripted, formats created earlier than June 1, 2016, formats created outside the CEE region, formats that have already been picked up for international distribution.

CEE region includes the following markets in this contest: Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine.


Required materials for submission:

1/ Format description - up to 1 page in English including complete creators' and producers' credits (A4 size, font min. 10)

2/ Trailer – promo video of the format (up to 5 minutes)

3/ Episode – video of at least 1 episode with English subtitles (2 episodes will also be accepted)


Additional format information (air dates, ratings, promotional initiatives, technical details) - up to 1 page in English (A4 size, font min. 10)

All submissions are electronic; no other forms of submissions will be accepted.

Each format is registered separately for participation and considered a sovereign entry in the competition. Participants can submit more than one format for participation with each format registered separately. All materials must be uploaded in the SUBMIT section at www.pitchplay.tv

Submissions are accepted until 0:00 CET on April 14, 2017.


Participation is free of charge. The initially selected titles (up to 10) will each receive one free registration for NATPE Budapest (June 19-22). The top 3 finalist titles must be presented live and in person by their creators during the PITCH & PLAY LIVE session in Budapest between June 19 and 22. Travel and accommodation arrangements are the responsibility of the participants. In addition to media coverage by CEETV, TVBIZZ and NATPE, the winning format will receive two registrations and two hotel accommodations for NATPE Miami 2018.


The selection committee includes: Pascal Dalton, Regional Sales Director, Formats: CEE at Endemol Shine Group; Nick Smith, SVP International Format Production at All3Media International; Noelia Nicolas, Director European Formats at CBS Studios International; Jordan Ryder, VP of Domestic & International Programming, NATPE and George R. Chakarov, CEO at CEETV, TVBIZZ Group.

JURY 2016:

The jury that will select the winner among the three finalists consists of: Can Okan, CEO & President, ITV Inter Medya; Amos Neumann, COO, Armoza Formats and Girts Licis, Head of CEE, Formats & Content Development, Modern Times Group


Each format was evaluated by the members of the selection committee based on three criteria: originality (how original is the idea for the format), universality (does the format idea show flexibility for changes and development) and internationality (does the format have the potential to be sold internationally). The selection committee members reviewed each of the ten selected formats and voted in all three criteria with scores from 1 to 5. The final ranking was determined from the sums of all scores of the five selection committee members.

Crack Them Up.Kids (Kvartal-95, Ukraine) - 58 points

Best Offer (Osakond, Estonia) - 54 points

Pick the Right Box (Kvartal-95, Gaudi Studio, Ukraine) - 52 points

Teach Your Wife to Drive (UA Formats, Ukraine) - 50 points

Quizdom (Alpha TV, Greece) - 43.5 points

Christmas Fairy Tale (1+1 Production, Ukraine) - 43 points

Common Language (1+1 Production, Ukraine) - 39 points

Children Sing (Ilyin Georgy Borisovich, Russia) - 38 points

What and Why (Valius, Lithuania) - 35 points

Quiz Situation (Trigon Production, Croatia) - 34 points


The top 3 finalist formats are: 

•  Best Offer (Osakond, Estonia)a show where celebrities place personal items on a real-time online auction with the proceeds going to charity

•  Crack Them Up.Kids (Kvartal-95, Ukraine) - entertaining comedy gameshow where young participants win a prize if they make laugh the jury of two acclaimed and popular comedians

•  Pick the Right Box (Kvartal-95, Gaudi Studio, Ukraine) - a show where ordinary but unique people compete with celebrities in four categories: science, sports, singing and dancing.

WINNER 2016:

The 3 finalist formats were presented live in front of the jury and market audience on Wednesday, June 29 in Budapest. The jury distinguished Estonian format Best Offer as the winner of the competition. Best Offer is produced by Osakond and aired on Kanal 2 between March and April 2016. In the format celebrities place personal items on a real-time online auction with the proceeds going to charity. The format was presented live at NATPE Budapest by Nele Paves, Channel Manager at Kanal 11 Estonia.