Four senior advertising sales execs representing major television networks join NATPE to discuss the state of the industry as we begin a new calendar year and approach the upfronts. What role is branded content playing and how is it being leveraged across different platforms? Can network brands survive as viewers choose to binge watch? In a world where skinny bundles and direct to consumer products are on the rise, hear from Madison Avenue in Miami on their outlook on the growth of advanced TV advertising, new analytics tools, and other developments that will affect the content industry.
Jon Steinlauf, Chief U.S. Advertising Sales Officer, Discovery
Steve Mandala, President, Advertising Sales and Marketing, Univision Communications, Inc.
Mark Marshall, President, Advertising Sales and Partnerships, NBCU, NBCUniversal
Sara Fischer, Media Reporter, AXIOS Media