The quest for advertising relatability should not come at the expense of creativity or distinctiveness. In an increasingly competitive market, what are the requirements to showcase a brand as meaningfully different? Some of the most-forward thinking and creative brand executives in the industry join us to discuss maintaining “Position 1” in the creative process.
Marc Battaglia, Executive Creative Director, Marriott Hotels
Andy Singer, EVP, TV & Digital Content, Alkemy-X
Rita Drucker, Head of Brand Integration, Snap Inc.
Myrna Blyth, SVP and Editorial Director, AARP Media, AARP