Budapest Agenda


Tuesday, 25 August 2020

16:00-16:30 KEYNOTE: “Indonesia – The New Frontier for Global Content”

The first time the Indonesian public witnessed the demonstration of a television was in 1955, 26 years after the world’s first broadcast. Now the country contains more than 460 television stations. The future of traditional and digital content across Indonesia is one of expansion and opportunity. Hear from (a) leading executive(s) in the region about this dynamic new audience for global content, and the native storytellers sharing content with the world.

16:45-18:15 “Pitch & Play Live! 2020”

NATPE and CEETV proudly present the fifth annual “Pitch & Play LIVE!” Format Competition. This unique event showcases and recognizes original unscripted format ideas with international potential. Any non-scripted format created after 1 June 2019 can be submitted for consideration in the competition. From all entries, up to ten titles will be selected and reviewed by an international committee of global content industry professionals, who will select three finalists. These top three formats will be presented LIVE by their creators in front of a jury of highly respected TV professionals, and one format will be named the winner of PITCH & PLAY LIVE! For details and information on how to apply for possible participation, please see

Wednesday, 26 August 2020

9:00-10:00 PANEL: “International Drama Creators & Executives Forum”

Regionally successful scripted productions continue to find new, highly-engaged audiences – often far from where they originated. This morning’s conversation will highlight the success stories as well as the challenges in developing, producing and marketing dramatic programming internationally. Our expert panel will also explore how co-productions have successfully resonated worldwide. From initial commissioning to final sale, this opportunity to hear from those expanding the world of scripted co-production will provide you with invaluable information. 

12:00-13:30 Luncheon

16:00-16:45 PANEL: “2020 MENA Regional Overview”

As international television has found new seamless and unrestricted distribution, the MENA region (Middle East and North Africa) provides spectacular new business opportunities. Digital options offer new ways to reach viewers, and major international broadcast brands are leveraging these new avenues with vibrant and engaging multinational content. Learn from an expert panel of MENA television industry leaders how your business – and programming – can find these engaged new audiences.

17:00-17:45 PANEL: “Formats Around the World 2020”

The trend of local broadcasters and producers creating original content has emerged as world-wide phenomenon. What are the factors that drive the development and acquisition of successful local formats? What are keys to producing unscripted programs regionally that have global potential? Our genre experts discuss what to know, what to avoid, and how to move forward in this most dynamic of areas of the content creation business.

Thursday, 27 August 2020

9:00-10:00 PANEL: “All the World’s a Stream 2020”

NATPE welcomes thought leaders with a variety of perspectives across the digital spectrum to discuss the current paradigm. With global audiences now becoming savvy individual programmers, how do innovative platforms, networks and publishers engage them and foster viewing loyalty? Which formats and trends are pushing the boundaries? Hear from those who can see and guide you through the complete digital content universe in this forward-facing discussion of worldwide connectivity.

12:40-13:30 Luncheon

12-00-12:45 Drama Awards