Joost Geurtsen (36) graduated as a (new) media scientist at the University of Utrecht and started an early career in television and digital media.
Representing the first generation of digital natives in a (back then) merely linear and traditional industry, his area of expertise has always been the ‘twilight zone’ between new and traditional media. Starting with the first digital extensions around TV shows, he gained a rich experience and expertise in multichannel storytelling over the years.
The past 7 years, Joost worked as a Creative Director in Endemol Shine’s commercial partnerships department at their global headquarters in Amsterdam and London. Here he developed and executed multi-territory branded entertainment projects and managed partnerships with both consumer brands as social networks.
Joost recently joined Insight TV as Head of Global Brand Partnerships, where he will use both his commercial and creative skills to bring branded entertainment to a next level.