CITVC - NATPE Navigating Content

June 19th, 2019 Beijing, China & Los, Angeles, CA U.S.A.: China International Television Corporation (“CITVC”), the international business division of China Media Group, announced the signing of the Memorandum of Understanding (“MOU”) for cooperation with the National Association of Television Program Executives (“NATPE”) U.S.-based global content association and professional membership organization.

The signing of the MOU marks that CITVC and NATPE have become official partners. Together, they will implement an all-round, multi-level and wide-ranging cooperation in exhibition publicity, guest invitations and international promotion for the China International Film & TV Programs Exhibition (“CIFTPE”) organized by CITVC and several international festivals organized by NATPE.

CIFTPE - NATPE Budapest International - NATPE Miami

The CIFTPE, hosted by China Media Group, guided by the National Radio and Television Administration, and organized by CITVC and the China Radio, Film & Television Programs Exchanging Center, has been increasingly becoming an important international platform for cultural exchange and exhibition promotion of film and television programs. The 15th CIFTPE in 2018 attracted more than 300 media institutions and companies from more than 50 countries and regions; exhibited 80,000 program episodes, and received more than 200 overseas news reports in major international media, covering more than 81 million overseas audiences. The 16th CIFTPE, to be held in Beijing at the National Convention Center from September 11 to 12, 2019, will focus on the outstanding works and the development achievements of media integration of China.

Ms. Jianing Shen, Executive Vice President of CITVC and General Manager of CHNPEC, stated: “CITVC is thrilled to partner with such a prestigious organization as NATPE. CEO JP Bommel and NATPE have been instrumental in our global content relationship-building. We have already produced several events with NATPE’s support in Los Angeles within the last year and appreciate their input and extensive contacts. On our side, we look forward to welcoming the NATPE community to the 16th CIFTPE this September and introducing them to many creative Chinese production and broadcast executives.”

“International co-productions and global content distribution are at the core of NATPE’s identity. Working with CITVC while expanding our relationships with the leading broadcasters and largest producers in China is a catalyst to our global strategy. We look forward to working closely with Ms. Jianing Shen and CITVC to create new events and activate at different marketplaces around the world, including in Los Angeles, in the years to come,” said JP Bommel, President and CEO, NATPE.


Founded in 1984, China International Television Corporation (CITVC) is a large state-owned enterprise, and the business division of CCTV/China Media Group. As a subsidiary to CITVC, China Radio, Film & Television Programs Exchanging Center (CHNPEC), is among China’s largest organizations specializing in marketing films and TV programs and publishing and distributing video/audio products. Over the years, in cooperation with Chinese and foreign media organizations, the company has carried out copyright marketing, international co-production, multi-lingual translation, and has built localized commercial channel operations. It has also created the “Film and TV Import & Export Association”, “Belt and Road Media Community.” Its marketing network coverage reaches more than 150 countries and regions on five continents. Every year the company provides more than 20,000 hours of high-quality television dramas, documentaries, cartoons, and variety to the international media, as well as introducing a large number of outstanding films and television series to Chinese audiences.


NATPE is the largest U.S-based global content association and professional membership organization dedicated to shaping the future of content through global marketplaces and conferences, screenings, awards, and networking events, including NATPE Miami, L.A. Screenings Independets, NATPE Budapest International and the inaugural NATPE STREAMING PLUS. Representing every facet of the content business, NATPE, with a history of over five decades, is committed to representing the needs of its evolving members and constituents across all platforms and to bringing them together to shape the future of the business of content.

CITVC Media Contacts:
(Ms.) MJ Sorenson, MJ Global Communications
256 S. Robertson Blvd., Beverly Hills, CA 90211
T: +1-646-225-6590

(Ms.) Panayiota Pagoulatos, MD, Pink Orchid International
450 Lexington Avenue, suite 3343, New York, NY 10163
T: +1-212-235-1870