THE WHAT: THE MIC MEETS THE SCREEN
For nearly six decades, NATPE has brought together all things Content, all while helping every network across the world grow their business. It began with television, evolved with cable, and has continued to inflate with the explosion of streaming, and now podcasts.
The world of Podcasting is no longer isolated to your earbuds. Now more than ever, success is being heard AND seen. Our industry produces thousands of films and television programs, but that pales in comparison to the millions of podcasts currently available. And the business is still young.
LISTEN UP AND TURN ON!
Be a part of a half day event that will focus on the intersection of Screen Content + Podcasts: NATPE ContentCast. This preeminent industry event for Producers, Creators, Marketers and Monetizers, will help you navigate the intersection of file & frame to drive Revenue, Brand Extensions, and Talent Influence and prevail in the fight for digital audience.
THE WHY:
“There are no rules anymore. If you are a creative person, you can go anywhere.”
— Ben Silverman, Propagate Content
First it was audio. Then moving pictures. Then ‘talkies.’ Now audio has made a come back. But we still love seeing things in vivid color.
Welcome to the new era of the “Talk/Show”: TV IP having extensions as podcasts — whether it’s as after-show discussions, behind the scenes insights or additional versions of episodes. And podcasts inspiring video content on the bigger screen. How can creators and content providers have the best of both worlds? In what form and why?
NATPE explains the intersection of Talk/Show:
• Celebrity and producer discussions on navigating cross-platform content
• Content extensions for every vertical
• Deeper dives that expand upon the 30-minute news cast and build trust in reporters
• Satisfying the passion for sports and athletes
• Audience participation and obsession with solving mysteries
• Monetization know how…
The thru-line? Ubiquity, accessibility, engagement.
Because nothing less will satisfy the audience, the advertiser or the producer
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