CONFERENCE SESSION DESCRIPTIONS:

“For Hollywood, the podcasting space has become a farm team for intellectual property — where story lines can be tested out and promising material scooped up relatively cheaply. …“It really is a two-way street,”
— Josh Lindgren, Head of Podcasting, CAA

NATPE Virtual Presents: “ContentCast: The Business of Podcasting Content,” navigating the intersection of sight and sound. This July 14th 3-hour event will focus on the core elements of leveraging podcasting across screens.

2021 ContentCast

AGENDA/TOPICS*

*Subject to change

12:00PM, ET

Opening Remarks
Welcome

JP Bommel, President & CEO, NATPE

12:05PM, ET

Opening Keynote Interview – State of the IP Union: How Hollywood is Finding Its Voice(s)

Journalist Andrew Wallenstein of Variety will interview leading podcast executive, Scott Greenstein of SiriusXM, and renown video executive, Ben Silverman, of Propagate Content on how — and why — their respective areas are intersecting today – with an appearance by talent who is beloved across platforms, Brian Baumgartner (The Office and The Office Deep Dive podcast).

Moderator: Andrew Wallenstein, Chief Media Analyst & President, Variety Intelligence Platform
Ben Silverman, Propagate Content, Chairman & CEO
Brian Baumgartner, Actor/Host, The Office Deep Dive Podcast
Scott Greenstein, President & CCO, SiriusXM

12:25PM, ET

A Brief Overview On the State of Podcast Listening: Today’s Share of Ear

Tom Webster, SVP Strategy & Marketing, Edison Research

12:30PM, ET

Expanding Audiences with Podcasting: From Farm Team to A-Listers

1. Podcasting is Ready for its Close-Up – Audible shares how podcasting has exceeded impression expectations in the US and Internationally and is having its TV Close Up Moment

Moderator: Nick Quah, Proprietor, HotPod
Rachel Ghiazza, EVP, Head of US Content, Audible

2. Screen to Pod/Pod to Screen – How Companies Leverage Each Screen to Build Awareness and Audience Engagement

Moderator: Peter White, Television Editor, Deadline
Steve Raizes, SVP Podcasts, ViacomCBS
Jason Hoch, President, Podcasts, Imperative Entertainment
Nando Vila, Head of Podcasts, Exile Content Studio

1:00PM, ET

Closing the Knowledge Gap: 20-Minute Practicums on the Tactical

1. Building a 360 Audience – A Case Study of how Rooster Teeth and The Roost Podcast Network went from podcasting-to-YouTube-to-TV and back again.

AJ Feliciano, Head of the Roost Podcast Network

2. Navigating The Realities of Migrating IP – Agents, Attorneys, Talent and Producers on licensing, usage/fees and other considerations when iterating IP

Moderator: Ian Wheeler, Co-founder, TalkHouse
Codie Elaine Oliver, CEO/Founder, Black Love Inc; Host, My New BFF podcast on the Black Love Podcast Network
Gordon Platt, Principal, Law Office of Gordon Platt
Oren Rosenbaum, Agent, UTA
Donald Albright, President and Co-Founder, Tenderfoot TV

3. Upping the IP – Marketing to Grow an Audience for TV Creators and Podcasters Alike

Differences in how marketers use cross-screen Storytelling to Grow a Media Brand or Audience

Moderator: Brady Sadler, CEO, Double Elvis Productions
Gayle Troberman, CMO, iHeartMedia
Elliot Wolf, EVP of Digital, WOLF Entertainment
Folayo Lasaki, SVP, Head of Marketing & Communications, LOL Network

2:00PM, ET

Stats and Pixels

1. NIELSEN – Listener Buying Habits

2. From Conversation to Commerce: Innovative Ways to Amplify Revenue

Roger Nairn, CEO, JAR Audio
Shira Atkins, Co-founder, Wonder Media Network
Nick Southwell, Director of Brand Partnerships & Sales, Acast
Hilary Ross, VP Podcast Media, Veritone One

2:30PM, ET

Subs or Spots? Leveraging Cross Platform Sales

Media ad sales executives, agencies and brands share how they each innovate around advertising, and how content marketing and organic alignment is influencing how brands make their decisions in 2021

Jen Soch, Executive Director, Specialty Channels, GroupM
Daryl Battaglia, SVP, Market Development & Strategy, Triton Digital

2:50PM, ET

Super Series of Cross-Pro Perspectives

1. “Two Way Street” – The CREATIVE Process of Driving IP from screen to mic and back

Steve Wilson, Chief Strategy Officer, QCODE
Juleyka Lantigua Williams, Founder/CEO, Lantigua-Williams
Brian Kavanaugh-Jones, Producer, Automatik
Glynn Washington, Executive producer, Snap Judgement Studios

2. “Whisper Down The Line” – Inspiration and Innovations in Integrating Audio 

A panel of start-ups and new companies bring us what’s next with integrating audio

Moderator: James Cridland, Editor of podcastnews.net and radio futurologist
Allison Kent Smith, CEO and Co-founder, Giide
Adam Ostrow, Chief Digital Officer, TEGNA

3:30PM, ET

Closing Keynote
Masters of the “Talk/Show” – A Fireside Chat between a Digital Exec and a Cross-Screen Star

An executive and a star who represent excellence in “both screens,” have a podcast-like chat around how they commit to both listener & viewer

MODERATOR: Conal Byrne, CEO, iHeartDigital
Kevin Pollak, Film and TV Actor/ Host of “Alchemy This” Comedy Podcast
2021 ContentCast

AAGENDA/TOPICS*

*Subject to change

12:00PM, ET

Opening Remarks
Welcome

JP Bommel, President & CEO, NATPE

12:05PM, ET

Opening Keynote Interview – State of the IP Union: How Hollywood is Finding Its Voice(s)

Journalist Andrew Wallenstein of Variety will interview leading podcast executive, Scott Greenstein of SiriusXM, and renown video executive, Ben Silverman, of Propagate Content on how — and why — their respective areas are intersecting today – with an appearance by talent who is beloved across platforms, Brian Baumgartner (The Office and The Office Deep Dive podcast).

Moderator: Andrew Wallenstein, Chief Media Analyst & President, Variety Intelligence Platform
Ben Silverman, Propagate Content, Chairman & CEO
Brian Baumgartner, Actor/Host, The Office Deep Dive Podcast
Scott Greenstein, President & CCO, SiriusXM

12:25PM, ET

A Brief Overview On the State of Podcast Listening: Today’s Share of Ear

Tom Webster, SVP Strategy & Marketing, Edison Research

12:30PM, ET

Expanding Audiences with Podcasting: From Farm Team to A-Listers

1. Podcasting is Ready for its Close-Up – Audible shares how podcasting has exceeded impression expectations in the US and Internationally and is having its TV Close Up Moment

Moderator: Nick Quah, Proprietor, HotPod
Rachel Ghiazza, EVP, Head of US Content, Audible

2. Screen to Pod/Pod to Screen – How Companies Leverage Each Screen to Build Awareness and Audience Engagement

Moderator: Peter White, Television Editor, Deadline
Steve Raizes, SVP Podcasts, ViacomCBS
Jason Hoch, President, Podcasts, Imperative Entertainment
Nando Vila, Head of Podcasts, Exile Content Studio

1:00PM, ET

Closing the Knowledge Gap: 20-Minute Practicums on the Tactical

1. Building a 360 Audience – A Case Study of how Rooster Teeth and The Roost Podcast Network went from podcasting-to-YouTube-to-TV and back again.

AJ Feliciano, Head of the Roost Podcast Network

2. Navigating The Realities of Migrating IP – Agents, Attorneys, Talent and Producers on licensing, usage/fees and other considerations when iterating IP

Moderator: Ian Wheeler, Co-founder, TalkHouse
Codie Elaine Oliver, CEO/Founder, Black Love Inc; Host, My New BFF podcast on the Black Love Podcast Network
Gordon Platt, Principal, Law Office of Gordon Platt
Oren Rosenbaum, Agent, UTA
Donald Albright, President and Co-Founder, Tenderfoot TV

3. Upping the IP – Marketing to Grow an Audience for TV Creators and Podcasters Alike

Differences in how marketers use cross-screen Storytelling to Grow a Media Brand or Audience

Moderator: Brady Sadler, CEO, Double Elvis Productions
Gayle Troberman, CMO, iHeartMedia
Elliot Wolf, EVP of Digital, WOLF Entertainment
Folayo Lasaki, SVP, Head of Marketing & Communications, LOL Network

2:00PM, ET

Stats and Pixels

1. NIELSEN – Listener Buying Habits

2. From Conversation to Commerce: Innovative Ways to Amplify Revenue

Roger Nairn, CEO, JAR Audio
Shira Atkins, Co-founder, Wonder Media Network
Nick Southwell, Director of Brand Partnerships & Sales, Acast
Hilary Ross, VP Podcast Media, Veritone One

2:30PM, ET

Subs or Spots? Leveraging Cross Platform Sales

Media ad sales executives, agencies and brands share how they each innovate around advertising, and how content marketing and organic alignment is influencing how brands make their decisions in 2021

Jen Soch, Executive Director, Specialty Channels, GroupM
Daryl Battaglia, SVP, Market Development & Strategy, Triton Digital

2:50PM, ET

Super Series of Cross-Pro Perspectives

1. “Two Way Street” – The CREATIVE Process of Driving IP from screen to mic and back

Steve Wilson, Chief Strategy Officer, QCODE
Juleyka Lantigua Williams, Founder/CEO, Lantigua-Williams
Brian Kavanaugh-Jones, Producer, Automatik
Glynn Washington, Executive producer, Snap Judgement Studios

2. “Whisper Down The Line” – Inspiration and Innovations in Integrating Audio 

A panel of start-ups and new companies bring us what’s next with integrating audio

Moderator: James Cridland, Editor of podcastnews.net and radio futurologist
Allison Kent Smith, CEO and Co-founder, Giide
Adam Ostrow, Chief Digital Officer, TEGNA

3:30PM, ET

Closing Keynote
Masters of the “Talk/Show” – A Fireside Chat between a Digital Exec and a Cross-Screen Star

An executive and a star who represent excellence in “both screens,” have a podcast-like chat around how they commit to both listener & viewer

MODERATOR: Conal Byrne, CEO, iHeartDigital
Kevin Pollak, Film and TV Actor/ Host of “Alchemy This” Comedy Podcast
2021 ContentCast

AGENDA/TOPICS*

*Subject to change

12:00PM, ET

Opening Remarks
Welcome

JP Bommel, President & CEO, NATPE

12:05PM, ET

Opening Keynote Interview – State of the IP Union: How Hollywood is Finding Its Voice(s)

Journalist Andrew Wallenstein of Variety will interview leading podcast executive, Scott Greenstein of SiriusXM, and renown video executive, Ben Silverman, of Propagate Content on how — and why — their respective areas are intersecting today – with an appearance by talent who is beloved across platforms, Brian Baumgartner (The Office and The Office Deep Dive podcast).

Moderator: Andrew Wallenstein, Chief Media Analyst & President, Variety Intelligence Platform
Ben Silverman, Propagate Content, Chairman & CEO
Brian Baumgartner, Actor/Host, The Office Deep Dive Podcast
Scott Greenstein, President & CCO, SiriusXM

12:25PM, ET

A Brief Overview On the State of Podcast Listening: Today’s Share of Ear

Tom Webster, SVP Strategy & Marketing, Edison Research

12:30PM, ET

Expanding Audiences with Podcasting: From Farm Team to A-Listers

1. Podcasting is Ready for its Close-Up – Audible shares how podcasting has exceeded impression expectations in the US and Internationally and is having its TV Close Up Moment

Moderator: Nick Quah, Proprietor, HotPod
Rachel Ghiazza, EVP, Head of US Content, Audible

2. Screen to Pod/Pod to Screen – How Companies Leverage Each Screen to Build Awareness and Audience Engagement

Moderator: Peter White, Television Editor, Deadline
Steve Raizes, SVP Podcasts, ViacomCBS
Jason Hoch, President, Podcasts, Imperative Entertainment
Nando Vila, Head of Podcasts, Exile Content Studio

1:00PM, ET

Closing the Knowledge Gap: 20-Minute Practicums on the Tactical

1. Building a 360 Audience – A Case Study of how Rooster Teeth and The Roost Podcast Network went from podcasting-to-YouTube-to-TV and back again.

AJ Feliciano, Head of the Roost Podcast Network

2. Navigating The Realities of Migrating IP – Agents, Attorneys, Talent and Producers on licensing, usage/fees and other considerations when iterating IP

Moderator: Ian Wheeler, Co-founder, TalkHouse
Codie Elaine Oliver, CEO/Founder, Black Love Inc; Host, My New BFF podcast on the Black Love Podcast Network
Gordon Platt, Principal, Law Office of Gordon Platt
Oren Rosenbaum, Agent, UTA
Donald Albright, President and Co-Founder, Tenderfoot TV

3. Upping the IP – Marketing to Grow an Audience for TV Creators and Podcasters Alike

Differences in how marketers use cross-screen Storytelling to Grow a Media Brand or Audience

Moderator: Brady Sadler, CEO, Double Elvis Productions
Gayle Troberman, CMO, iHeartMedia
Elliot Wolf, EVP of Digital, WOLF Entertainment
Folayo Lasaki, SVP, Head of Marketing & Communications, LOL Network

2:00PM, ET

Stats and Pixels

1. NIELSEN – Listener Buying Habits

2. From Conversation to Commerce: Innovative Ways to Amplify Revenue

Roger Nairn, CEO, JAR Audio
Shira Atkins, Co-founder, Wonder Media Network
Nick Southwell, Director of Brand Partnerships & Sales, Acast
Hilary Ross, VP Podcast Media, Veritone One

2:30PM, ET

Subs or Spots? Leveraging Cross Platform Sales

Media ad sales executives, agencies and brands share how they each innovate around advertising, and how content marketing and organic alignment is influencing how brands make their decisions in 2021

Jen Soch, Executive Director, Specialty Channels, GroupM
Daryl Battaglia, SVP, Market Development & Strategy, Triton Digital

2:50PM, ET

Super Series of Cross-Pro Perspectives

1. “Two Way Street” – The CREATIVE Process of Driving IP from screen to mic and back

Steve Wilson, Chief Strategy Officer, QCODE
Juleyka Lantigua Williams, Founder/CEO, Lantigua-Williams
Brian Kavanaugh-Jones, Producer, Automatik
Glynn Washington, Executive producer, Snap Judgement Studios

2. “Whisper Down The Line” – Inspiration and Innovations in Integrating Audio 

A panel of start-ups and new companies bring us what’s next with integrating audio

Moderator: James Cridland, Editor of podcastnews.net and radio futurologist
Allison Kent Smith, CEO and Co-founder, Giide
Adam Ostrow, Chief Digital Officer, TEGNA

3:30PM, ET

Closing Keynote
Masters of the “Talk/Show” – A Fireside Chat between a Digital Exec and a Cross-Screen Star

An executive and a star who represent excellence in “both screens,” have a podcast-like chat around how they commit to both listener & viewer

MODERATOR: Conal Byrne, CEO, iHeartDigital
Kevin Pollak, Film and TV Actor/ Host of “Alchemy This” Comedy Podcast

AGENDA/TOPICS*

*Subject to change

12:00PM, ET

Opening Remarks
Welcome

JP Bommel, President & CEO, NATPE


12:05PM, ET

Opening Keynote Interview – State of the IP Union: How Hollywood is Finding Its Voice(s)

Journalist Andrew Wallenstein of Variety will interview leading podcast executive, Scott Greenstein of SiriusXM, and renown video executive, Ben Silverman, of Propagate Content on how — and why — their respective areas are intersecting today – with an appearance by talent who is beloved across platforms, Brian Baumgartner (The Office and The Office Deep Dive podcast).

Moderator: Andrew Wallenstein, Chief Media Analyst & President, Variety Intelligence Platform
Ben Silverman, Propagate Content, Chairman & CEO
Brian Baumgartner, Actor/Host, The Office Deep Dive Podcast
Scott Greenstein, President & CCO, SiriusXM


12:25PM, ET

A Brief Overview On the State of Podcast Listening: Today’s Share of Ear

Tom Webster, SVP Strategy & Marketing, Edison Research


12:30PM, ET

Expanding Audiences with Podcasting: From Farm Team to A-Listers

1. Podcasting is Ready for its Close-Up – Audible shares how podcasting has exceeded impression expectations in the US and Internationally and is having its TV Close Up Moment

Moderator: Nick Quah, Proprietor, HotPod
Rachel Ghiazza, EVP, Head of US Content, Audible

2. Screen to Pod/Pod to Screen – How Companies Leverage Each Screen to Build Awareness and Audience Engagement

Moderator: Peter White, Television Editor, Deadline
Steve Raizes, SVP Podcasts, ViacomCBS
Jason Hoch, President, Podcasts, Imperative Entertainment
Nando Vila, Head of Podcasts, Exile Content Studio


1:00PM, ET

Closing the Knowledge Gap: 20-Minute Practicums on the Tactical

1. Building a 360 Audience – A Case Study of how Rooster Teeth and The Roost Podcast Network went from podcasting-to-YouTube-to-TV and back again.

AJ Feliciano, Head of the Roost Podcast Network

2. Navigating The Realities of Migrating IP – Agents, Attorneys, Talent and Producers on licensing, usage/fees and other considerations when iterating IP

Moderator: Ian Wheeler, Co-founder, TalkHouse
Codie Elaine Oliver, CEO/Founder, Black Love Inc; Host, My New BFF podcast on the Black Love Podcast Network
Gordon Platt, Principal, Law Office of Gordon Platt
Oren Rosenbaum, Agent, UTA
Donald Albright, President and Co-Founder, Tenderfoot TV

3. Upping the IP – Marketing to Grow an Audience for TV Creators and Podcasters Alike

Differences in how marketers use cross-screen Storytelling to Grow a Media Brand or Audience

Moderator: Brady Sadler, CEO, Double Elvis Productions
Gayle Troberman, CMO, iHeartMedia
Elliot Wolf, EVP of Digital, WOLF Entertainment
Folayo Lasaki, SVP, Head of Marketing & Communications, LOL Network


2:00PM, ET

Stats and Pixels

1. NIELSEN – Listener Buying Habits

2. From Conversation to Commerce: Innovative Ways to Amplify Revenue

Roger Nairn, CEO, JAR Audio
Shira Atkins, Co-founder, Wonder Media Network
Nick Southwell, Director of Brand Partnerships & Sales, Acast
Hilary Ross, VP Podcast Media, Veritone One


2:30PM, ET

Subs or Spots? Leveraging Cross Platform Sales

Media ad sales executives, agencies and brands share how they each innovate around advertising, and how content marketing and organic alignment is influencing how brands make their decisions in 2021

Jen Soch, Executive Director, Specialty Channels, GroupM
Daryl Battaglia, SVP, Market Development & Strategy, Triton Digital


2:50PM, ET

Super Series of Cross-Pro Perspectives

1. “Two Way Street” – The CREATIVE Process of Driving IP from screen to mic and back

Steve Wilson, Chief Strategy Officer, QCODE
Juleyka Lantigua Williams, Founder/CEO, Lantigua-Williams
Brian Kavanaugh-Jones, Producer, Automatik
Glynn Washington, Executive producer, Snap Judgement Studios

2. “Whisper Down The Line” – Inspiration and Innovations in Integrating Audio 

A panel of start-ups and new companies bring us what’s next with integrating audio

Moderator: James Cridland, Editor of podcastnews.net and radio futurologist
Allison Kent Smith, CEO and Co-founder, Giide
Adam Ostrow, Chief Digital Officer, TEGNA


3:30PM, ET

Closing Keynote
Masters of the “Talk/Show” – A Fireside Chat between a Digital Exec and a Cross-Screen Star

An executive and a star who represent excellence in “both screens,” have a podcast-like chat around how they commit to both listener & viewer

MODERATOR: Conal Byrne, CEO, iHeartDigital
Kevin Pollak, Film and TV Actor/ Host of “Alchemy This” Comedy Podcast