CONFERENCE SESSION DESCRIPTIONS:

“For Hollywood, the podcasting space has become a farm team for intellectual property — where story lines can be tested out and promising material scooped up relatively cheaply. …“It really is a two-way street,”
— Josh Lindgren, Head of Podcasting, CAA

NATPE Virtual Presents: “ContentCast: The Business of Podcasting Content,” navigating the intersection of sight and sound. This July 14th 4-hour event will focus on the core elements of leveraging podcasting across screens.

AGENDA/TOPICS* *Subject to change Download Agenda At-A-Glance 12:00PM, ET Opening Remarks Welcome from NATPE CEO Host: Amy Hill, Actor, Honeygirl Productions JP Bommel, President & CEO, NATPE 12:05PM, ET Opening Keynote Interview – State of the IP Union: How Hollywood is Finding Its Voice(s) Journalist Andrew Wallenstein of Variety will interview leading podcast executive, Scott Greenstein of SiriusXM, and renown video executive, Ben Silverman, of Propagate Content on how — and why — their respective areas are intersecting today – with an appearance by talent who is beloved across platforms, Brian Baumgartner (The Office and The Office Deep Dive podcast). Moderator: Andrew Wallenstein, Chief Media Analyst, Variety Ben Silverman, Propagate Content, Chairman & Co-CEO Brian Baumgartner, Actor/Host, The Office Deep Dive Podcast Scott Greenstein, President & CCO, SiriusXM 12:30PM, ET Expanding Audiences 1. A Brief Overview On the State of Podcast Listening: Today’s Share of Ear Tom Webster, Senior Vice President, Edison Research 12:35PM, ET 2. Podcasting is Ready for its Close-Up Audible shares how podcasting has exceeded impression expectations in the US and Internationally and is having its TV Close Up Moment. Moderator: Nick Quah, Proprietor, HotPod Rachel Ghiazza, EVP, Head of US Content, Audible 3. Screen to Pod/Pod to Screen Audience Engagement How companies leverage each screen to build awareness and audience engagement. Moderator: Peter White, Television Editor, Deadline Steve Raizes, Senior Vice President, Podcasts, ViacomCBS Jason Hoch, President, Podcasts, Imperative Entertainment Nando Vila, Head of Podcasts, Exile Content Studio 1:00PM, ET Closing the Knowledge Gap: Practicum on the Tactical 1. Rooster Teeth on Building a 360 Audience A case study of how Rooster Teeth and The Roost Podcast Network went from podcasting-to-YouTube-to-TV and back again. AJ Feliciano, Head of the Roost Podcast Network, Rooster Teeth 2. Navigating The Realities of Migrating IP Agents, Attorneys, Talent and Producers on licensing, usage/fees and other considerations when iterating IP. Moderator: Ian Wheeler, Co-founder, TalkHouse Codie Elaine Oliver, CEO/Founder, Black Love Inc; Host, My New BFF podcast on the Black Love Podcast Network Josh Lindgren, Head of Podcasts, CAA Donald Albright, President and Co-Founder, Tenderfoot TV 3. Upping the IP: Marketing to Grow Audience Differences in how marketers use cross-screen storytelling to grow a media brand or audience. Moderator: Brady Sadler, CEO, Double Elvis Productions Gayle Troberman, Chief Marketing Officer, iHeartMedia Elliot Wolf, EVP, Digital, WOLF Entertainment Folayo Lasaki, SVP, Head of Marketing & Communications, LOL! Network 2:00PM, ET Stats and Pixels, Subs or Spots 1. From Conversation to Commerce Innovative ways to amplify audio revenue Moderator, Bruce Supovitz, SVP National Audio Services, Nielsen Audio Roger Nairn, CEO and Co-founder, JAR Audio Shira Atkins, Co-founder, Wonder Media Nick Southwell-Keely, Director of Brand Partnerships & Sales, Acast Conor Doyle, Managing Director, Veritone One 2. Nielsen on the Intersection of TV and Podcasting Consumption Insights on brand lift studies leveraging both screens. Tony Hereau, VP Cross Platform Insights, Nielsen 2:30PM, ET 3. Leveraging Cross Platform Sales Media ad sales executives, agencies, and brands share how cross-platform marketing and audio is influencing how brands make their decisions in 2021. Moderator: Paul B. Kelly, Chief Revenue Officer, A Million Ads Jen Soch, Executive Director, Specialty Channels, GroupM Daryl Battaglia, SVP, Market Development & Strategy, Triton Digital Gina Garrubbo, President & CEO, National Public Media 2:50PM, ET “Two Way Street” – Considerations in driving IP from screen to mic and back Moderator: E.B. Moss, Podcaster; Founder, Moss Appeal Marketing Steve Wilson, Chief Strategy Officer, QCODE Shaleen Desai, SVP Adult Series, Warner Bros. Animation & Blue Ribbon Content Juleyka Lantigua-Williams, Founder/CEO, Lantigua Williams & Co. Glynn Washington, Executive Producer, Snap Judgement Studios “Whisper Down The Line” – Inspiration and Innovations in Integrating Audio What’s new and what’s next in audio. Moderator: James Cridland, Radio Futurologist & Editor, PodNews.net Allison Kent Smith, CEO and Co-founder, Giide Nadav Keyson, Co-founder, CEO, Riverside.fm Drew Hilles, SVP, GM, Veritone Media Adam Ostrow, Chief Digital Officer, TEGNA 3:30PM, ET Masters of the “Talk/Show” – A Fireside Chat Actor Kevin Pollak and Audio Executive Conal Bryne who represent excellence in “both screens” have a podcast-like chat around how they commit to both listener & viewer. Moderator: Conal Byrne, CEO, iHeartDigital Kevin Pollak, Film and TV Actor/Host, Host of “Alchemy This” Comedy Podcast

AGENDA/TOPICS*

*Subject to change

Download Agenda At-A-Glance

12:00PM, ET

Opening Remarks

Welcome from NATPE CEO

Host: Amy Hill, Actor, Honeygirl Productions
JP Bommel, President & CEO, NATPE

12:05PM, ET

Opening Keynote Interview – State of the IP Union: How Hollywood is Finding Its Voice(s)

Journalist Andrew Wallenstein of Variety will interview leading podcast executive, Scott Greenstein of SiriusXM, and renown video executive, Ben Silverman, of Propagate Content on how — and why — their respective areas are intersecting today – with an appearance by talent who is beloved across platforms, Brian Baumgartner (The Office and The Office Deep Dive podcast).

Moderator: Andrew Wallenstein, Chief Media Analyst, Variety
Ben Silverman, Propagate Content, Chairman & Co-CEO
Brian Baumgartner, Actor/Host, The Office Deep Dive Podcast
Scott Greenstein, President & CCO, SiriusXM

12:35PM, ET

Expanding Audiences

1. A Brief Overview On the State of Podcast Listening: Today’s Share of Ear

Tom Webster, Senior Vice President, Edison Research

2. Podcasting is Ready for its Close-Up

Audible shares how podcasting has exceeded impression expectations in the US and Internationally and is having its TV Close Up Moment.

Moderator: Nick Quah, Proprietor, HotPod
Rachel Ghiazza, EVP, Head of US Content, Audible

3. Screen to Pod/Pod to Screen Audience Engagement

How companies leverage each screen to build awareness and audience engagement.

Moderator: Peter White, Television Editor, Deadline
Steve Raizes, Senior Vice President, Podcasts, ViacomCBS
Jason Hoch, President, Podcasts, Imperative Entertainment
Nando Vila, Head of Podcasts, Exile Content Studio

1:35PM, ET

Closing the Knowledge Gap: Practicum on the Tactical

1. Rooster Teeth on Building a 360 Audience

A case study of how Rooster Teeth and The Roost Podcast Network went from podcasting-to-YouTube-to-TV and back again.

AJ Feliciano, Head of the Roost Podcast Network, Rooster Teeth

2. Navigating The Realities of Migrating IP

Agents, Attorneys, Talent and Producers on licensing, usage/fees and other considerations when iterating IP.

Moderator: Ian Wheeler, Co-founder, TalkHouse
Codie Elaine Oliver, CEO/Founder, Black Love Inc; Host, My New BFF podcast on the Black Love Podcast Network
Josh Lindgren, Head of Podcasts, CAA
Donald Albright, President and Co-Founder, Tenderfoot TV

3. Upping the IP: Marketing to Grow Audience

Differences in how marketers use cross-screen storytelling to grow a media brand or audience.

Moderator: Brady Sadler, CEO, Double Elvis Productions
Gayle Troberman, Chief Marketing Officer, iHeartMedia
Elliot Wolf, EVP, Digital, WOLF Entertainment
Folayo Lasaki, SVP, Head of Marketing & Communications, LOL! Network

2:45PM, ET

Stats and Pixels, Subs or Spots

1. From Conversation to Commerce

Innovative ways to amplify audio revenue

Moderator, Bruce Supovitz, SVP National Audio Services, Nielsen Audio
Roger Nairn, CEO and Co-founder, JAR Audio
Shira Atkins, Co-founder, Wonder Media
Nick Southwell-Keely, Director of Brand Partnerships & Sales, Acast
Conor Doyle, Managing Director, Veritone One

2. Nielsen on the Intersection of TV and Podcasting Consumption

Insights on brand lift studies leveraging both screens.

Tony Hereau, VP Cross Platform Insights, Nielsen

3. Leveraging Cross Platform Sales

Media ad sales executives, agencies, and brands share how cross-platform marketing and audio is influencing how brands make their decisions in 2021.

Moderator: Paul B. Kelly, Chief Revenue Officer, A Million Ads
Jen Soch, Executive Director, Specialty Channels, GroupM
Daryl Battaglia, SVP, Market Development & Strategy, Triton Digital
Gina Garrubbo, President & CEO, National Public Media

3:45PM, ET

“Two Way Street” – Considerations in driving IP from screen to mic and back

Moderator: E.B. Moss, Podcaster; Founder, Moss Appeal Marketing
Steve Wilson, Chief Strategy Officer, QCODE
Shaleen Desai, SVP Adult Series, Warner Bros. Animation & Blue Ribbon Content
Juleyka Lantigua-Williams, Founder/CEO, Lantigua Williams & Co.
Glynn Washington, Executive Producer, Snap Judgement Studios

“Whisper Down The Line” – Inspiration and Innovations in Integrating Audio

Moderator: James Cridland, Radio Futurologist & Editor, PodNews.net
Allison Kent Smith, CEO and Co-founder, Giide
Nadav Keyson, Co-founder, CEO, Riverside.fm
Drew Hilles, SVP, GM, Veritone Media
Adam Ostrow, Chief Digital Officer, TEGNA

4:55PM, ET

Masters of the “Talk/Show” – A Fireside Chat

Actor Kevin Pollak and Audio Executive Conal Bryne who represent excellence in “both screens” have a podcast-like chat around how they commit to both listener & viewer.

Moderator: Conal Byrne, CEO, iHeartDigital
Kevin Pollak, Film and TV Actor/Host, Host of “Alchemy This” Comedy Podcast

Download Agenda At-A-Glance PDF