Scott Greenstein is the President and Chief Content Officer for SiriusXM, the leading audio entertainment company in North America. He leads the programming teams for all of SiriusXM’s properties, which includes SiriusXM’s satellite and streaming audio platforms, audio entertainment streaming service Pandora, and leading podcast platform Stitcher. Together these reach more than 150 million listeners, the largest addressable audience in the U.S., across all categories of digital audio – music, sports, talk, entertainment, and podcasts. SiriusXM is also an investor in SoundCloud, the world’s largest open audio platform, and Greenstein serves on its Board of Directors.
Since Greenstein joined the company in 2004, SiriusXM’s programming lineup has expanded to include more than 300 channels of ad-free music, sports, news, comedy, talk and entertainment. Under Greenstein, SiriusXM has pioneered exclusive artist-branded channels, and new and innovative radio formats and genres. The artist channels include The Beatles Channel; Bruce Springsteen’s E Street Radio; Drake’s Sound 42; Pearl Jam Radio; Grateful Dead Channel; Eminem’s Shade 45; LL Cool J’s Rock the Bells Radio; Phish Radio; The Garth Channel; Kenny Chesney’s No Shoes Radio; Pitbull’s Globalization; Dave Matthews Band Radio; as well as the recently added U2 X-Radio and Bob Marley’s Tuff Gong Radio. Greenstein has also pioneered new and innovative music formats such as Pop Rocks, Yacht Rock Radio and The Coffee House, which have received critical as well as popular acclaim.
Greenstein has led SiriusXM’s recent entry into original podcast production with major entertainment partners including Marvel Entertainment and Kevin Hart, as well as overseeing development of an expanding slate of original SiriusXM podcast series.
Greenstein has led the signing and development of marquee talent and content partners for SiriusXM’s audio and streaming platforms – including Howard Stern, Eminem, Kevin Hart, Drake, U2, Christopher “Mad Dog” Russo, Gayle King, Andy Cohen, Chris Cuomo, and some of media’s most influential brands such as Netflix, Marvel, The TODAY Show, LeBron James’ UNINTERRUPTED, Hallmark Channel, and Comedy Central, among others.
Under Greenstein’s leadership, SiriusXM has established long-term agreements to create original and exclusive channels with major sports brands including The National Football League, Major League Baseball, NASCAR, The National Basketball Association, The National Hockey League, The PGA TOUR, and ESPN. Greenstein has overseen the growth of SiriusXM’s original sports programming, which now features more than a dozen exclusive 24/7 channels. Under Greenstein’s direction, SiriusXM has provided the platform that has enabled many athletes and coaches to be successful in their forays into national broadcasting, including legendary Duke coach Mike Krzyzewski and Hall of Fame quarterback Brett Favre.
Greenstein has also been instrumental in building new and expanded programming channels in partnership with prestigious institutions, such as Doctor Radio Powered by NYU Langone Medical Center and The Catholic Channel, in partnership with the Archdiocese of New York.
He has made live events a greater part of the company’s offering to subscribers, staging a series of exclusive subscriber concert events at Harlem’s world-famous Apollo Theater, featuring Paul McCartney, Bruce Springsteen, U2, Lady Gaga, Guns N’ Roses and others. Additionally, under Greenstein, SiriusXM has bolstered its position as the leader in music discovery through the presentation of private subscriber-only concerts by emerging artists including Florida Georgia Line, Halsey, Billie Eilish, Maren Morris, and Lewis Capaldi, many of whom received their first airplay on SiriusXM.
Prior to SiriusXM, Greenstein served as Chairman of USA Films. During his tenure, the studio released numerous award-winning films, including Steven Soderbergh’s Traffic, Spike Jonze’s Being John Malkovich and Robert Altman’s Gosford Park, among others. Greenstein also served as Co-President of October Films, where he was instrumental in acquiring, marketing and releasing such critically acclaimed films as The Apostle and executive producer Steven Spielberg’s Academy Award-winning documentary The Last Days.
Greenstein is perennially recognized as one of the top executives in Billboard’s “Power 100,” an annual ranking of industry influencers by the music publication of record. He was recognized by Brandweek magazine as one of its 2005 “Marketers of the Year.”
In 2006, Greenstein was honored by LIFEbeat, the music industry’s charitable organization dedicated to reaching America’s youth with the message of HIV/AIDS prevention. In 2009, Greenstein was awarded the First Knight of the Royal Order of the Polar Star by the King of Sweden, for his contributions in promoting Swedish music and culture in North America. In 2018 he received Cynopsis Sports Media’s Legacy Award, which honors an executive whose work has transformed the world of sports throughout their career.