How Virtual Reality is Reshaping User Experience One Influencer at a Time

Telemundo and NATPE present an exciting session on the impact and future of Virtual Reality (VR) as digital influencers chart the way into the next generation of non-linear 360° entertainment content. VR is revolutionizing the way users experience and consume video, online and across all touch points. Telemundo and YouTube are cultivating relationships with these highly influencing individuals who are venturing into a new content creation process that is engaging users more than ever. Designed as a chat and play digital influencers master class and moderated by Peter Blacker, EVP, Digital Media, NBCUniversal Telemundo Enterprises, the discussion will bring together influencers and YouTube executives who will share some of the initial learnings, tips and techniques they are using to get followers excited. Telemundo recently launched its latest hit super series “El Chema” with a VR 360 experience, in partnership with Facebook and YouTube, which allowed them to connect with younger audiences in very relevant ways. Join this group of cutting edge creatives in defining and outlining the evolution of this hot new platform.


Peter E. Blacker – Executive Vice President, Digital Media and Emerging Business, NBCUniversal Telemundo Enterprises


Juanjo Duran – Head of Multicultural Content, YouTube

Jorge Ulloa – Head of Spanish Speaking Americas, YouTube

Luisito Comunica – YouTube Influencer, Comunica

Mariale Marrero – Digital Content Creator, Beauty and Lifestyle, Mariale Marrero

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