Keynote: The Impact of Digital Storytelling and Binge Watching on Audience Behavior

Keynote: The Impact of Digital Storytelling and Binge Watching on Audience Behavior

Old habits die fast. The proliferation of short-form video content and fast growing trends like binge viewing are transforming both audience behavior, as well as the way TV creators serve that audience. In this session, we’ll explore how story lines are enhanced/challenged by “binge watching,” how plot points and characters can be amplified episodically, and what, if any, are the implications of both positive and negative audience behavior. Be there for this cutting edge session exploring the newest frontiers of storytelling.

Moderator:

Jon Erlichman – Anchor, BNN & CTV News, Bell Media

Panelist:

Peter Benedek – Founding Partner and Board Member, United Talent Agency

Rod Perth – President, RHP Media Consulting

Mark Greenberg – President & CEO, EPIX

Peter E. Blacker – Executive Vice President, Digital Media and Emerging Business, NBCUniversal Telemundo Enterprises

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