A new series of panels and sessions have been added to the VS Next agenda for LA Virtual Screenings (May 11-20). The main topics continues to be digital and content production with a focus in key regions, where those businesses are getting stronger: MENA and Latin America  

Los Angeles, CA – April 20, 2021- Prensario International and NATPE announced a new raft of conferences for the LA Virtual Screenings portion, VS Next, produced by Nuevos Medios Entertainment. The market continues to gain global attention with new participants/buyers and exhibitors recently added: 900 executives registered, from which close to 750 are buyers from +70 countries.

Along with the first five sessions revealed from last week, more sessions and round-tables have been confirmed, including key topics such as digital business and content production in strategic regions: Latin America and MENA. VS Next is exclusively sponsored by Roku.

More Sessions Added to the Program:

Additional programming will be announced in the run up to LAVS. Some highlights being revealed today include:

  • “How to Successfully Expand Revenue Streams for Content Assets” – May 14: Traditional borders between content platforms and geographies are falling apart. This erosion means entertainment leaders can now monetize content over a wide variety of options ranging from SVOD and AVOD platforms to consumer products, gaming, theatrical releases and traditional pay and linear TV models. Senior executives from Warner Media and Parrot Analytics will share their insights on how to develop content strategies that tap into wider sources of revenue streams. Attendees of this panel discussion will walk away with knowledge of shifting audience demand trends as well as actionable steps they can take to leverage content to drive revenue growth. Alejandro Rojas, director of Applied Analytics, Parrot Analytics will present and moderate the presentation with Alex Nempeque, Data & Insights Director, WarnerMedia Latin America
  • “Content, Formats and Rights Protection: the new landscape” – May 16: An exclusive panel produced by Prensario International and the Format Recognition and Protection Association (FRAPA), an entity with than two decades supporting the format protection in the global marketplace. The panel will give describe the state of the format marketplace as it stands right now in the shadow of the pandemic.  Hayley Babcock, FRAPA Advisory Board member, and owner of Hayley Babcock Media Consulting (HBMC), Carlotta Rossi Spencer, FRAPA Advisory Board member and Head of Acquisitions Banijay Group, and Maria Grechishnikova, CEO, Star Media LLC (Russia) will participate. The moderator will be Phil Gurin, FRAPA co-chairman and CEO of The Gurin Company.
  • “MENA Content Trends: Identifying Opportunities” – May 16: OTT investment in original production and acquisition increasing three-fold over the past year in MENA, four of the regional players discuss their upcoming projects and content strategies. Join this strategic panel co-produced with Heba Korayem, content marketing consultant, H.Consult, moderator, and featuring Walid Finan, CEO, TenTime (Iraq), Nadine Samra, Chief Business Officer, Weyyak (UAE), Abe Shady Aboul Naga, General Manager, Viu, and Kamel Weiss, Strategic Business Development Director, GNAM/Spacetoon TV.
  • “Adapting to Covid-19: Business Twists to Evolve” – May 17: Key Latin American broadcasters share their experience of producing entertainment shows during the lockdown by restructuring existing formats, generating new ideas for format adaptions, and launching new Covid-proof shows. This panel will have a wide array of examples about how to work together, providers & clients, and go through the crisis. The panel is formed by Guillermo Pendino, VP Brand Head South Cone, ViacomCBS Networks America/Telefe (Argentina), Susana Umbert, production manager, Latina (Peru), and Patricia Daujotas, Content Director, Canal 10 (Uruguay). The moderator will be Michelle Wasserman, SVP, Latin America, USH and Brazil, Banijay Rights.

Registration to LA Virtual Screenings is opened for free for global executives and can be done directly in the website: www.virtualscreenings.com.

About Prensario International

With almost 50 years in business, Prensario International is a leading trade publication for the global content market. Traditionally focused on the music industry, it quickly transformed into an entertainment media powerhouse covering the different business segments: first, the booming Pay TV in the ’80, then the programming and content business at the beginning of the ’90 with the big expansion of Latin telenovela all across the world, and now as a referent of the digital and 360-degree businesses in all genres and territories.

About NATPE

NATPE is a global content association and professional membership organization dedicated to shaping the future of content through global marketplaces and conferences, screenings, awards, and networking events; all specially curated for the content industry. Representing every facet of the content business, NATPE’s rich history, spanning over five decades, cements its roots as the largest U.S.-based global content association. NATPE is committed to representing the needs of our evolving members and constituents across all platforms and to bringing them together to shape the future of the business of content. It organizes three trade shows: NATPE Miami, the #1 global content show in the Americas; LA Screenings Independents, with focus in Latin America and US Hispanic; and NATPE Budapest, the ultimate destination for companies targeting CEE and CIS. 

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Media Contacts:
Kevin Broderick
The Lippin Group (LA)
kevin@lippingroup.com