After four weeks, LA Virtual Screenings 2021 confirmed new records in attendance for the event series: 4,300 participants (1,558 buyers) from 128 countries generating over 10,000 views

A brand-new VS event, labeled Virtual Screenings Worldwide (VSWW), has been confirmed for September 21-30, 2021.

Los Angeles, CA – June 8, 2021 – Prensario International and NATPE revealed today that the of LA Virtual Screenings 2021 edition of the event series hit records in attendance for all aspects of the show. After the official dates for the show (May 11-20), organizers added two more weeks extending the event until June 4. LAVS 2021 gathered 4,300 visitors (1560 buyers) from +125 countries, and recorded over 10,000 video views.

Nicolas Smirnoff, managing director, Prensario International, underlined: “The market days of LAVS were so successful that we decided to extend the date, giving the opportunity to other executives to register and enter the platform to watch the programming offered by 65 exhibitors.”

Commented JP Bommel, President and CEO, NATPE, “The engagement and activity on the Prensario site during the LA Virtual Screenings is a living proof that, as content distribution evolves, demand for content is at an all-time high. NATPE will continue to be the conduit for connectivity and opportunities in the commerce of content.”

The decision to extend the show had a positive impact on the final numbers of the event, which can be summarized in the chart below:

“The platform has been so vital that after the market concluded on May 20, a large number of users and interactions continued to join the platform over the following two weeks. All in all, over 10,000 were recorded, which is a milestone for Virtual Screenings,” concluded Smirnoff.

Prensario International has also confirmed that the second edition of the event series for 2021 will take place on September 21-30 under a new title: Virtual Screenings Worldwide (LAWW). The booking of virtual booths has begun and will be continue in the next weeks.

About Prensario International

With almost 50 years in business, Prensario International is a leading trade publication for the global content market. Traditionally focused on the music industry, it quickly transformed into an entertainment media powerhouse covering the different business segments: first, the booming Pay TV in the ’80, then the programming and content business at the beginning of the ’90 with the big expansion of Latin telenovela all across the world, and now as a referent of the digital and 360-degree businesses in all genres and territories.

About NATPE

NATPE is a global content association and professional membership organization dedicated to shaping the future of content through global marketplaces and conferences, screenings, awards, and networking events; all specially curated for the content industry. Representing every facet of the content business, NATPE’s rich history, spanning nearly six decades, cements its roots as the largest U.S.-based global content association. NATPE is committed to representing the needs of our evolving members and constituents across all platforms and to bringing them together to shape the future of the business of content. It organizes three trade shows: NATPE Miami, the #1 global content show in the Americas; NATPE Streaming Plus, NATPE Virtual sessions including the Business of Black TV, News and Sports, LA Screenings Independents, with focus in Latin America and US Hispanic; and NATPE Budapest, the ultimate destination for companies targeting CEE and CIS. 

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Media Contacts:
Kevin Broderick
The Lippin Group (LA)
kevin@lippingroup.com