With TV audiences skipping commercials, time-shifting their viewing, and cutting cable, it’s a scary time for MSOs and linear networks. But this disruption gives brands a lot of power and the ability to evolve their thinking in creative ways. From long-form cable series like National Geographic and GE’s Breakthrough to Samsung’s successful digital series, Reframe This Space, hear how global brands are turning the tide and finding innovative ways to reach audiences and work with content creators and distributors to navigate the new normal.
Josh Feldman, EVP, Head of Marketing & Advertising Creative, NBCUniversal
Patrick Jager, SVP, Programming – Bluprint / Consultant – RevThink, NBCUniversal
Matthew Mills, Founder + CEO, Spacestation
Diana Dixon, Owner, Chief Executive Creative Director, DIXON
Tim Thompson, Founder and Chief Revolution Thinker, RevThink, Revthink