Viewer behavior across Latin America is shifting. Nowhere can this be seen more clearly than in the video consumption of the region’s Millennials and Gen Z viewers. The shift is creating new winners – such as top global YouTuber HolaSoyGerman – and new opportunities for regional media and telecoms companies. At the same time, it has opened a floodgate of new competitors, including global giants such as Netflix, Google, Facebook, and Amazon. How can TV companies survive and thrive on this new playing field? How can production studios capture the billions of new production dollars flowing into the region? How can the TV supply-chain eco-system adapt?
# Daniel Punt