Leveraging Emotions for the Business of TV

Leveraging Emotions for the Business of TV

The TV and video landscape continues to evolve in ways that were unthinkable even ten years ago, but one thing remains constant throughout. We watch our chosen shows because they move us in some way and satisfy emotional needs. Shows that don’t resonate at an emotional level don’t sustain an audience and disappear from the schedule. Today it is possible to systematically measure the emotional tonality of shows – from the viewers’ perspective – to understand how they differ, how their emotional strengths and weaknesses impact performance as well as to better understand the emotional context different shows deliver to advertisers.

# Liz Huszarik
# Cindy Davis
# Sheri Roder
# Mike Bloxham