CONFERENCE: JANUARY 19-22, 2021
Tuesday through Friday – Each day features a full schedule of sessions focused on content business drivers.
Key themes for each day will cover Revenue (Investment, Advertising, & Subscription), Audience (Research, Marketing & Promotion), Content (Acquisition & Distribution Sales), and Production (New content).
Additional topics will include Station Groups, Web Series, Global, Latin Summit and the renowned industry awards shows.
CONFERENCE TRACK DESCRIPTIONS
The Big Opening
Each day, Tuesday through Friday, opens at 12 noon ET with a different daily 60-minute focus on big ideas, and big issues featuring big names in the industry. Tuesday’s focus is on Revenues, Wednesday is on Audiences and Thursday’s focus is on Content Acquisition and Distribution Sales. The week wraps up with Friday’s focus on Production of exciting new programs. The Big Opening session includes a keynote fireside chat, followed by featured conversations with other top industry leaders. This track will appeal to all NATPE registrants.
The Station Groups track follows the Big Opening each day at 1 p.m. ET. The track focuses on four core areas of the traditional business of delivering linear content to audiences via local broadcast television. Those core areas are advertising, viewer retention, program acquisition, and live television. Each day’s 45-minute session will focus on just one of these core areas. Sessions include a panel discussion and some also include a featured, one-on-one fireside chat. This track will have strongest appeal to those involved with the broadcast television side of the business. Most will find the topics of the Big Opening session to be an ideal complement to their Station Group session which conveniently follows.
This track offers a daily, 45-minute session at 1:45 p.m. ET that focuses on the process of content delivery via streaming platforms that stream or deliver content directly to a consumer’s preferred device. Each day’s session features a panel discussion about a different related topic. Tuesday will focus on Revenue Strategies and Innovation. Wednesday will feature a discussion on the competitive area of marketing and promoting streaming brands to consumers. Thursday’s discussion will address the fiercely competitive market for acquiring video content, while Friday’s session will showcase four new “future hit” programs. This track is timely for the marketplace and will have strong appeal to all NATPE attendees.
Each day, attendees will enjoy a 45-minute session at 2:30 p.m. ET that explores scripted and unscripted series programming intended for viewing on the web, and or traditional television. Tuesday’s session explores how the series genre became BIG business. It features examples and case studies about series that went on to multi-season-success! The next day attendees will hear from marketing and research experts about audience viewership of series. Thursday’s session will be a discussion of how series are sold to networks and Friday’s session will feature the showrunner and star of a popular leading series. The Series track ideally complements with the preceding Streaming discussions. Each session in the Series track will attract programming acquisition and distribution sales executives from both streamed platforms and linear networks.
In today’s market, the appeal of international co-productions continues to grow. The 3:15 p.m. ET time slot each day of NATPE will address topics of importance to those involved in the international and global business of content production and distribution. Tuesday’s session features a one-of-a-kind conversation with three global media executives about what to expect from advertisers in 2021. Wednesday’s spotlights best practices for attracting audiences for international co-productions. Thursday’s discussion looks at the popular strategy to re-boot familiar series, and Friday’s session features the Icono Award and a fireside chat with a leading LatinX programming executive who has made an impact on the international business of television, especially in Latin America.