· The redesigned online content showcase will take place on May 11-20
· A dozen panels, sessions in production featuring leading content executives
· +100 participants have already registered in less than a month from the launch

Los Angeles, CA – February 25, 2021Prensario International, a pioneer media company with almost 50 years in the entertainment business, and the National Association of Television Program Executives (NATPE) are collaborating on this year’s LA VIRTUAL SCREENINGS 2021, which will take place over ten days from May 11th to May 20th.

The third edition of Virtual Screenings is already getting global attention with more than 100 industry executives registered (buyers, sellers, producers) and twelve distributors and producers that have confirmed a booth at the online marketplace: TV France International, Caracol TV (Colombia), RTVE (Spain), Snap Media (USA), WWE (USA) and CDC United (Belgium), as well as Turkish drama leaders Kanal D International and MADD Entertainment, Nippon TV (Japan), SIC (Portugal), ORF Enterprises (Austria) and GoQuest (India). Most of them are returning to the event for their second or third time.

The brand-new design put a strong emphasis on the incredible creativity that is embedded in Los Angeles and the Hollywood industry. LAVS 2021 offers remarkable first look at new shows, connectivity with creators and buyers who would normally gather around the iconic May Screenings organized by the Studios “We are very pleased with the evolution of LA Virtual Screenings so far. Everything seems to be in favor as we build the success of the two first editions last year and continue our alliance with NATPE,’, said Nicolas Smirnoff, director, Prensario International.

“Although there are many online events nowadays, just a few of them are successful, and the industry takes note. LAVS will be again surpass expectations,” he added.

JP Bommel, President and CEO, NATPE, remarked: “As we navigate the pandemic, we are delighted to expand our partnership with Prensario to continue to be the global source for content. This partnership elevates our connectivity with top buyers in all sectors of the industry who delight in seeing first-hand fresh content available for distribution in May and in the fall. We look forward to resuming our physical events in Q3 with Budapest in late summer, Miami in Jan and resuming our partnership with Isabella Marquez in May 2022”

The event platform, which has also powered VS Autumn in September 2020, is user-friendly and will give buyers access to five sections. One of the platform’s top innovations has been VS Next, gathering more than a dozen of panels and sessions, as well as remarks from some of the key global executives.

Topics for the conference portion include: The Streaming War and the OTT evolution; the changes in the distribution business; the newcomers in drama production (CEE, Russia, Spain, Japan), as well as audience and content trends in Asia, Latin America and Europe. Both LAVS and VS Autumn will be curated by Prensario and produced along with the event partners, including global consultancy companies, trade media and other organizations.

Registration for LAVS 2021 is now open and we welcome content professionals from around the world to participate in the VS Experience by registering at the website www.virtualscreenings.com for free.

About Prensario International

With almost 50 years in business, Prensario International is a leading trade publication for the global content market. Traditionally focused on the music industry, it quickly transformed into an entertainment media powerhouse covering the different business segments: first, the booming Pay TV in the ’80, then the programming and content business at the beginning of the ’90 with the big expansion of Latin telenovela all across the world, and now as a referent of the digital and 360-degree businesses in all genres and territories.

About NATPE

NATPE is a global content association and professional membership organization dedicated to shaping the future of content through global marketplaces and conferences, screenings, awards, and networking events; all specially curated for the content industry. Representing every facet of the content business, NATPE’s rich history, spanning over five decades, cements its roots as the largest U.S.-based global content association. NATPE is committed to representing the needs of our evolving members and constituents across all platforms and to bringing them together to shape the future of the business of content. It organizes three trade shows: NATPE Miami, the #1 global content show in the Americas; LA Screenings Independents, with focus in Latin America and US Hispanic; and NATPE Budapest, the ultimate destination for companies targeting CEE and CIS. 

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Media Contacts:
Kevin Broderick
The Lippin Group (LA)
kevin@lippingroup.com