Craig leads international content strategy, acquisitions, programming and operations for VCNI’s portfolio of international streaming services across all international markets. Craig is focused on leading the development and execution of VCNI’s content proposition and channel/programming strategy for Paramount+, Pluto TV and Noggin in dozens of key markets.
Previously, Craig was Vice President of Programming at Roku, where he was responsible for the company’s content value proposition and entertainment development. He oversaw the design and implementation of programming initiatives to drive consumer engagement and affinity through a deep understanding of their consumers and the overall OTT landscape.
Prior to joining Roku, Craig was Senior Vice President of Business Planning and Operations at Discovery Communications in their Digital Media & Commerce group, responsible for all digital content creation for Discovery’s websites, mobile extensions and syndication platforms, as well as full-length, on-demand programming through partnerships with cable operators and download-to-own services for consumers. Craig also served as Senior Vice President of Digital Syndication where he played a strategic role in the growth of two of Discovery’s leading digital services – Discovery Mobile and Discovery on Demand. He also established Discovery’s award-winning and NY Times recognized digital production team that was nominated for two Emmy awards.
Craig holds a B.S. from Bryant University in Business Administration and a M.B.A. from Baruch College in Marketing Management. He lives in Los Angeles with his wife, their three children, and two dogs.