Karen Barroeta is a television industry executive with more than 20 years of experience in broadcast, pay TV & content distribution. Throughout her career, Karen has been responsible for leading efforts in Programming, Creative, Marketing, PR and Ad Sales for international and Hispanic-language markets and has cultivated a strong expertise in media management and strategic thinking. Karen is a forward-thinking, results-driven executive who has excelled at leading teams improving the quality of the creative output, enhancing productivity as well as improving operational and communication workflows while building internal partnerships.
Recently, Karen has been appointed Executive Vice President of Production and Development at Telemundo Global Studios. In this new role, Barroeta is responsible for leading the development strategy of the Studios, along with the management and execution of long-form scripted productions across all platforms. She will also oversee the alternative content team and identify projects for pilots, behind-the-scenes productions and digital capsules.
In addition, Karen works closely with Marcos Santana, President of Telemundo Global Studios, to jointly manage and execute long-form scripted productions across all platforms.
Previously, Karen successfully held the Senior Vice President role of Marketing and Creative for Telemundo Network and Universo including Entertainment, News & Sports. In this role, Barroeta was part of the network’s core content team leading the strategic development and execution of all brand and consumer-marketing initiatives across the company’s platforms, including oversight of the media planning and experiential practices. She also collaborated with Telemundo Station Group and NBCUniversal distribution and affiliate teams while leading the Shared Services & scheduling strategies
Karen holds an MBA from the University of Miami, a Master of Arts in Television Production & Digital Media from Emerson College, and a Bachelor of Arts in Communications from Florida Atlantic University.