Sylvia Bugg
Chief Programming Executive
& General Manager
General Audience Programming

As Chief Programming Executive and General Manager for General Audience Programming at PBS, Sylvia Bugg oversees all non-children’s content and lead PBS’s programming strategy across its broadcast and digital platforms. She is responsible for the acquisition and development of world-class programming for PBS and its member stations, with a particular focus on sharing important stories that reflect the diversity of our country.

Bugg previously served as Vice President of General Audience Programming, where she oversaw the PBS editorial team and led the strategy across all genres, including news, public affairs, documentaries, history, science, natural history and arts programs.  In this role, she provided strategic leadership and was responsible for CPB’s efforts to advance diversity across public media through the collaboration and support of content creators, distributors and partnering organizations. Her role marks a return to PBS for Sylvia, who earlier in her career was a Director of General Audience Programming for the broadcaster, where she led efforts to develop a portfolio of drama, performance and cultural programs. She also held several programming roles in history and public affairs at PBS from 1993-1999. Sylvia spent 12 years in programming, operations and production for several Discovery Communications networks.

Sylvia holds an MBA from the Robert H. Smith School of Business at the University of Maryland, an MA in Journalism from American University in Washington, D.C. and a BA in Communications from Old Dominion University in Norfolk, VA.

Bauer oversaw premium scripted content for Studiocanal ProdCos including the series Years and Years, and War of the Worlds, while also spearheading acquisitions for the global hits Midnight Sun, The Last Panthers, and Below the Surface. On the international coproduction and distribution front, she handled the highly anticipated ZeroZeroZero, as well as Harlan Coben’s SAFE, her third Coben series, for Netflix and CANAL+ Group.

She led the development and orchestrated the funding of detective series Take Two, the U.S./European co-production from TANDEM Productions, Milmar Pictures and ABC Studios. She has been instrumental in shaping numerous other international productions, including The Child in Time for BBC 1, in co-production with MASTERPIECE; in addition to the successfully rated War of The Worlds, a CANAL+ and Fox Networks Group (FNG) co-production and the highly acclaimed Years and Years for BBC 1 and HBO. She also structured for Studiocanal TV a number of streaming originals with Netflix and Amazon – such series as Howard Overman’s THE ONE, Harlan Coben’s STRANGER, Roberto Saviano’s ZEROZEROZERO and Julie Delpy’s ON THE VERGE.

She has earned the prestigious Medaille d’Honneur for her outstanding contributions to the international television business, was named on three consecutive years to Variety’s first International Women’s Impact Report, honoring 50 women doing extraordinary things on the global stage, and has been named by The Hollywood Reporter as one of the 25 Most Powerful Women in Global Television. She sits on the International Emmys Board (iEmmys) and NATPE board, and is a member of the PGA and Primetime Emmys.