Alex von Krogh is a media industry consumer insights expert who has helped shape data innovation strategies for some of the world’s largest entertainment organizations. Whip Media is transforming the global content licensing ecosystem with a market leading enterprise software platform that centrally connects data, processes and teams throughout the digital distribution journey. Prior to joining Whip, Alex spent ten years at Nielsen, most recently serving as Director of Business Development for the Non-Traditional Group in Nielsen’s Watch organization. During his tenure, he managed Nielsen’s relationship with companies focused on talent, branded integration, licensing, and marketing to help integrate Nielsen data into their core businesses. Before Nielsen, Alex held leadership positions at Telephia, taking the company from a startup to an established company positioned as the industry standard in mobile measurement. Telephia was acquired by Nielsen in 2007. A Stanford University alum, he currently resides in Los Angeles.
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