Greg Barnard serves as the Director of Content Acquisitions at VIZIO, a prominent CTV platform and OEM with over 100MM TVs sold in the US. At VIZIO, Greg leads all acquisition strategies for VIZIO’s ad-supported content product, providing analysis and guidance for both syndication and exclusive content valuations, and contract negotiations with all content partners. Prior to VIZIO, Greg worked with the Content Acquisition and Corporate Development teams at Roku where he was focused on acquiring content for Roku’s app platform and its O&O app, The Roku Channel. Greg also led various projects focused on new business initiatives and revenue diversification. Prior to Roku, Greg worked as the Director of Content Acquisitions at ION Media, a broadcast network in more than 100MM homes. In his time at ION, the network has risen into the top 5 among all cable networks in its key demos of A25-54 and W25-54 and has launched an originals and co-productions business which saw five series premiere. Prior to ION, Greg held roles in finance at Showtime, Simon & Schuster, and CIT Group. Greg is a founding member on the Board of Directors for HRTS Associates NYC and mentors regularly through the T. Howard Foundation and Ghetto Film School. He lectures regularly at industry conferences and universities, and is on the Board of Advisors for BWG Strategy, a market intelligence firm. Greg received a B.A. in Economics from NYU and currently lives with his wife, Brooke, in New York City.
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