JC Acosta was named President of ViacomCBS Networks International Americas in January 2020 and President of ViacomCBS International Studios in October 2020. Based in Miami, Acosta reports to, Raffaele Annecchino, President and Chief Executive Officer of ViacomCBS Networks International.
In his role as President of ViacomCBS International Studios, Acosta oversees the international operations for the production studios, which will supply original content to the new Paramount+ service in some markets, while continuing to supply scripted, comedy and reality series to ViacomCBS Networks International’s free and pay TV networks as well as third party streamers and broadcasters.
Acosta is also responsible for the ViacomCBS Networks International operations for Latin America, spanning Argentina, Brazil, Colombia, Mexico, as well as Canada and the U.S. Hispanic market. He is also charged with the ongoing expansion of the company’s portfolio and products in the region, including its multiplatform business, content distribution and licensing efforts and television channels; MTV, Nickelodeon, Comedy Central, Paramount Channel, and Telefe, Argentina’s leading free-to-air broadcaster; and digital portfolio (including Porta Dos Fundos and Backdoor).
Previously, Acosta was Executive Vice President and Chief Operating Officer for Viacom International Media Networks (VIMN) Americas. He oversaw VIMN’s extensive portfolio of brands including MTV, Nickelodeon, Comedy Central, and Paramount Channel in Latin America and Canada, Telefe in Argentina, Porta dos Fundos in Brazil, and Tr3s in the U.S. Hispanic market.
As COO, he had financial oversight of the entire VIMN Americas organization and oversaw the company’s revenue and multiplatform strategy as well as the business development division.
In his prior role, Acosta was SVP, CFO, and Executive-in-Charge of production, playing a key role in structuring multi-layered production deals and financials to include executing co-production agreements, negotiating distribution rights, integrating pro-social media partners, driving non-linear partnerships, and leveraging fiscal tax incentives. Acosta was instrumental in establishing the company’s co-production model utilizing investments from non-linear partners, distributors, NGOs and government ministries in key markets.
With expertise in studio production, distribution, consumer products, program sales, Acosta was formerly Director of Finance for NBCUniversal Telemundo, where he was responsible for the financial reporting, budgeting, forecasting, and compliance for the Telemundo Studios and its corporate entities. He also previously held positions at Metro-Goldwyn-Mayer Studios and the Walt Disney Company.
A native of Miami, Acosta is a Certified Public Accountant for the State of Florida and holds a Bachelor of Accounting Degree and an MBA from Florida International University.