Marco Nobili is the Senior Vice President of Marketing, Data & Analytics for ViacomCBS Networks International’s (VCNI’s) streaming division.
Nobili oversees VCNI’s marketing strategy and operations for streaming products and platforms across all markets. Nobili leads VCNI’s international brand strategy, growth strategy, marketing execution and data and analytics for the company’s portfolio of streaming services including Paramount+, Pluto TV and Noggin. In this role, Nobili is focused on driving brand awareness for VCNI’s streaming products across international markets, as well as reaching subscriber acquisition targets and driving direct to consumer revenue.
Nobili joined VCNI in 2020 as Head of Emerging Business in Latin America. Before joining ViacomCBS, Nobili was Director of Product Innovation & Originals Launch Strategy for Netflix in Spain and Latin America, where he identified long-term opportunities and oversaw the launch strategy for new content. Prior to joining Netflix, Nobili held several critical positions at Amazon, including Regional General Manager for Amazon Prime Video, where he launched and oversaw the market strategy for Prime Video in Mexico and Spanish-speaking Latin America. He also held the position of Marketing and Product Management Lead for Marketplace. Nobili also held several leadership positions and oversaw new product launches at Microsoft, particularly with Xbox in the entertainment space.
Nobili holds a Master of Business Administration from SDA Bocconi in Milan, Italy and a Bachelor of Science in Industrial Engineering from Università Degli Studi Di Bologna in Bologna, Italy.