Mark Hoebich

Mark is the President of Variety Business Intelligence (VBI) — The company is the entertainment industry’s premiere metadata provider for filmed content across the US and internationally. VBI oversees Variety Insight, the leading entertainment research and information platform, and a familiarity and appeal metric, Vscore. VBI was created when Variety acquired TVtracker, the leading research and data solution in the TV industry in 2011.  Formerly, Mark was CEO and founder of TVtracker.

Mark’s entrepreneurial ventures and technological insights have been covered by Fast Company, the New York Times, USA Today, Variety and Forbes, among others. His speaking engagements include MIT Media Lab, Harvard Alumni Network, USC School of Cinema, National Association of Television Production Executives, industry podcasts and more.  He earned his bachelor’s degree in History from the University of California, Los Angeles (UCLA) and attended graduate school at NYU. 

Beyond entertainment, Mark is well versed in ostrich ranching as he grew up on the largest of its kind on the west coast of the United States, Silver Oaks Ostrich Ranch.  Mark is also a founding board member of Team Fox Los Angeles, the grassroots fundraising arm of the Michael J Fox Parkinson’s Foundation in LA.