Head of Research
MRC Data
Matt Yazge serves as the VP, Head of Research for MRC Data where he leads commercial engagement and oversees MRC’s research offerings for endemic music, film, TV clients and brands. He has 9+ years of research and entertainment marketing experience helping leaders in global entertainment and partnership marketing with their music, film, gaming, fashion, and lifestyle marketing strategies.
Prior to MRC, Matt spent over 9 years at Nielsen, most recently leading the Sports Sponsorship and Esports practices. Throughout his career he has served as a diversity & inclusion advocate and LGBTQ+ research subject matter expert, authoring multiple articles and white papers on the power of the LGBTQ+ consumer.
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