Michael Bowling serves as President of DIRECTV Latin America and is responsible for the P&L of the operations in South America (outside of Brazil) & the Caribbean, as part of Vrio, a leading Pay TV provider in South America. In addition to leading DIRECTV, he maintains responsibility for OTT services in LATAM as well as serving on the board of multiple investments in the region for AT&T. Prior to this role, he served as Chief Strategy and Digital Transformation Officer for the Company and was responsible for shaping the strategy for AT&T’s digital entertainment services and pay-tv operations in South America & the Caribbean offered through the DIRECTV and SKY brands. Michael led the Company’s digital transformation initiatives to drive a best-in-class customer experience and enhance over-the-top content offerings.
Previously, Michael has served as the President of DIRECTV Latin America North Region responsible for the pay- tv operations for Colombia, Ecuador and the Caribbean in 2017 and 2018. Michael has also served Vrio Corp as senior vice president- product and emerging business, responsible for developing strategies, products and emerging businesses for AT&T’s DIRECTV and SKY Brasil divisions to drive growth and profitability. He was appointed to that role in September 2015.
Prior to that, Michael was the senior vice president-corporate strategy, responsible for driving AT&T’s overall long-term planning and strategic initiatives. He was appointed to this role in September 2013 and served in this capacity helping shape key elements of AT&T’s strategy to become a modern media company. Michael has also served as chief marketing officer-business solutions. In that role, Michael was responsible for driving the growth of a $37B wireline business as well as the Business Mobility service portfolio.
Michael was president- AT&T Mexico, before that, managing AT&T’s relationship with Telmex, Telmex International, and America Movil. During his time in Mexico, Michael served on the Boards of Telmex and Telmex International.
Michael entered AT&T from BellSouth and led the formulation of the entertainment and advertising strategy for AT&T across wireless, broadband and television platforms, later driving the delivery of “One AT&T”: a seamless customer experience across AT&T products. Prior to the merger, Michael served as vice president of Converged Services and Platform Development as well as vice president of Marketing and Product Management for Broadband from 2003 to 2005.
Michael also worked in BellSouth’s International division, initially in business development then as chief marketing officer in Peru for BellSouth’s wireless unit. He also served in a wide range of marketing and sales capacities within BellSouth’s domestic enterprise and consumer operations since joining BellSouth in 1990.
Michael sits on the Board of Governors for the Center for the Digital Future at the USC Annenberg School and the Board of Trust of American Sentinel University and advisory boards at the University of Kentucky Colleges of Business and Engineering. Additionally, Michael serves as an adjunct professor at Vanderbilt’s Owen Graduate School of Business.
He is married with three children and enjoys training for and competing in triathlons and staying proficient with his Spanish.