Vicki Lins is an award-winning marketer with over 30 years of experience in the media, entertainment, technology and telecom sectors. Her expertise includes building and distinguishing brands, a strong track record of strategic market development and growth, demonstrated power leading consumer-centric initiatives to gain competitive advantage and an in-depth understanding of the transformational impact of technology on media, advertising and consumer engagement.
As president and CEO of CTAM, Vicki unites leaders in media, entertainment and technology to enrich consumers’ lives with exciting experiences, from what they watch to how they communicate, to the way they live and work. She oversees CTAM’s efforts to drive collaborative marketing and communications initiatives so member companies can achieve greater success by working together, and ultimately better serve the millions of people they engage every day.
Prior to CTAM, Vicki served the executive vice president and chief marketing officer of United Way Worldwide, where she led global brand strategy, integrated marketing and strategic communications. Previously, she was executive vice president and chief marketing officer of Clear Channel Outdoor.
Vicki serves on the board of the CTAM Educational Foundation, responsible for the hallmark Cable Executive Management at Harvard Business School program.
Vicki’s passion for learning and connecting with people inspired her to launch the Thinking Out Loud podcast in 2018. Ms. Lins hosts conversations with today’s media and entertainment leaders exploring various perspectives on strategy, creativity and marketing innovation.
Among her honors, Lins has been a longstanding recipient of the Cablefax Top 100 and Most Powerful Women awards, inducted into the Cable TV Pioneers, named a “Woman to Watch” by Multichannel News and featured as a First Mover by Adweek. A career-long champion of women and supporter of WICT (Women in Cable & Telecommunications), Vicki received one of their top honors, Woman to Watch, has served as a board member and is a graduate of their Betsy Magness Leadership Program.
Vicki is also a member of the International Academy of Television Arts & Sciences and the Paley Center for Media and holds an M.A. in Communication Management from the Annenberg School for Communication at the University of Southern California.
Vicki resides in Westchester County, New York, with her husband, their teenage son and adopted shelter dog, Shadow.