Bringing Drama to the World: Novelas Romance Africa

Africa is an emerging media market that since 2006 has experienced a growing demand for higher quality content. Telemundo International recently launched Telemundo Africa, the first telenovela cable channel in English, on a leading regional platform that reaches over 48 countries. As this market continues to grow and offer new opportunities for global and regional content providers, Karina Etchison, SVP of Sales for Europe, Africa and Middle East at Telemundo International, will discuss the strategy and tactics that allowed Telemundo to break into that market and very quickly position the network among the Top 10 Pay TV channels in the continent. In her presentation, Karina will review do’s and don’ts of doing business in African Pay TV markets, and share her experiences as she lead the team that developed effective programming and marketing communications strategies to insert the new cable network into the viewing habits of demanding African viewers.