The “TV-to-Go” revolution is not just galvanizing audience behavior; it’s now a hot topic in the corner office. Those 65-inch LED HDTVs are wonderful, but a growing number of Americans are now turning to the smartphone and tablet for much of their TV watching. Determined not to be left behind and seeing money to be made, the broadcast networks and their affiliates are rolling out mobile apps that allow consumers not only to cherry pick the best of broadcasting and made-for- mobile content, but also to live stream the entire broadcast day. Attend this session to learn about the strategies with those on the cutting edge of developing and implementing them.
Valari Dobson Staab