Let’s Make a Deal: Trading Premium Content for User Data

Let's Make a Deal: Trading Premium Content for User Data

The days of traditional content creation, consumption, distribution, sharing and monetization are over. Everything from time-shifting, social media and mobile have changed the way that content creators have traditionally supported and promoted their efforts. But there are new solutions that enable brands to distribute, engage and monetize in multiscreen environments, or even to effectively use content as a commodity. In this session, executives with both strong content and technology backgrounds will discuss new tactics being used to distribute and monetize content. The panel will also address how TV industry professionals and content creators can use new tools for content sampling, sales,
analytics and maybe even come up with some great new ways to help members of the audience.

Featuring:
Frank Radice
Jesse Redniss
Peter E. Blacker
Wayne Scholes