Leveraging Major Brands to Build Industry Empires

With the rapid advancement of social media, online video and mobile technology, audiences have more entertainment choices than ever before. It’s a jungle out there, and the new ecosystem has forced creatives to evolve or get left behind. In an effort to capture and hold the attention of consumers, programmers have begun to rely more on cultural icons, launching the cult of celebrity to unprecedented heights — and new opportunities that go along with it. Join us for an insider look on how celebrities are strategically leveraging their personal brand across distribution channels to build out industry empires.

RJ Williams
Jamie Elden
Drew Baldwin
Chad Bennett