NATPE CEA Research Study – Is Second Screen a Creative Opportunity or a Technological Imposition

For millions of consumers, second screen devices have become constant companions for watching TV. But how are consumers using the second screen to augment their TV experience and why does it matter to them? Are producers leveraging the second screen to foster audience engagement, or do some in the creative community consider it a tech fad that has limits? For the first time, CEA and NATPE have partnered to address these questions and more, with a co-developed research presentation followed by a panel discussion. This session will provide clarity about how future second screen opportunities within the technology and content industries can amplify user experiences, and, in turn, grow revenues. Please arrive early, as this news-making session is sure to be one of NATPE 2014’s most well-attended events.