Crafting broadcasting content that garners and keeps viewers while providing the best opportunities to partner with leading brands is a tricky balancing act. Industry-leading executives charged with pleasing both audiences and marketers must develop nuanced understanding and 360-degree vision, and few companies have been able to align the strategy of large advertisers with the targeted positioning of their networks. NATPE is pleased to present a unique opportunity to hear from a leader in this area: David Levy, recently named president of Turner Broadcasting System, Inc., has been one of the most accomplished executives in managing the convergence of advertisers and content development while maintaining program integrity. Turner continues to successfully develop new franchises that take advantage and exploit the DNA of partners across platforms in creating consumer or audience value while improving economics of content promotion and production. Overseeing all the creative and business activity of the Turner networks TBS, TNT, Turner Classic Movies, truTV, Cartoon Network Boomerang and Adult Swim as well as their digital brand extensions, Levy’s purview extends across all domestic revenue areas, ad sales and affiliate sales, as well as sports content. Bob Friedman, CEO of Bungalow Media + Entertainment, who will conduct this intimate “fireside chat” with David, has a long history in bridging the divide and developing in the scripted, unscripted and branded content categories at MTV Networks and as president of the global divisions of New Line, AOL and @radical.media Entertainment. Don’t miss this chance to listen in on the very best in the business, as they address where the industry has been and where it is going.