The YouTube Story: Content and Creator Platforms

Consider the massive number of global viewers for online video, growing daily and voracious for new content. One platform — YouTube — delivers more than 50% of that audience, around the world and around the clock. Even so, savvy producers, content owners and marketers face tough strategy questions about distribution both on and off YouTube. Are there alternative platforms that might provide greater and easier revenue possibilities that should be considered? How does social distribution and user sharing of content, and the increasing focus on the “interest graph,” impact YouTube and similar video portals? How does YouTube drive additional revenue opportunities…or does it? Our expert panel drills down on the biggest challenges and solutions surrounding the reigning champion of video platforms in a must-see session.

Drew Buckley
Erin McPherson
Alex Carloss
Randall Rothenberg
Babs Rangaiah