Blogging to Vlogging: The Changing Face of Brand Storytelling

If a picture is worth a thousand words, a video must be worth millions for today’s brand storytellers. The rise of branded video content and the importance of vloggers has opened the creative floodgates for marketers to connect with their target audience, convey the appropriate tone and voice, as well as engage with their consumers. Successful brand storytelling through video is no longer just about providing service oriented content and how to’s – it’s about bringing consumers on a journey in the context of your brand and illustrating what your audience can accomplish with the help of your product. How do you choose the right voice or spokesperson? How do you balance the sell with a compelling story? Plan now to join the hottest digital influencers for an enlightening and insight filled conversation.