Case Study: SHARK TANK

It’s a killer show, dominating its 9pm time period and ranking as the No. 1 series on Friday night this season in Adults 18-49. The highly engaging format, along with the mix of the dynamic and colorful panel of spirited venture capitalists that anchor the show, earned SHARK TANK a well-deserved 2014 Primetime Emmy® for Outstanding Structured Reality Program. The show works beyond entertainment so that each episode becomes a mini-MBA course, packed with solid advice about business. Add to that the dedicated, ambitious and inspirational entrepreneurs who are convinced they’ve got the next multi-million dollar product or service, and it’s easy to understand how SHARK TANK has become a Friday-night juggernaut for ABC. The smooth, polished final product is the result of some of the best and brightest in the television business coming together. In what is sure to be a heavily-attended session, we will hear from both “sharks” and those that are responsible for wrangling them. So come on in — the water’s fine!