Storytelling is seeing renewed success across the board, from short form videos to long form episodic programming, and from digital and social media platforms to traditional linear broadcasting networks. But are those in the media and brand worlds truly prepared for the next wave of story innovation and the changing consumption habits of today’s audience? In this conversation, we will hear from industry pioneers and social icons on how the media industry can leverage all story mediums to reach success in both audience numbers and integration. The panel will delve into how the content and brand industry can utilize new storytelling platforms to engage audiences, create new distribution platforms and increase revenue opportunities. It will also address the shifting landscape of “metrics” and what is truly meaningful in the context of success. If you live and work at the nexus of creativity and business, this is an essential session.
