The evolution of news is prolific and unabated – from the Pony Express to newspapers to video content. Today news is provided in every medium globally – yet video content is rising to the top as the storytelling medium of choice. Recent research points to how different regions around the world are consuming video deepening our understanding of how to tailor video news content to meet consumer needs. News organizations must adapt to this new normal or risk becoming irrelevant. Learn from start-ups to industry leaders about how news organizations are differentiating their offerings by integrating video into their content to meet this demand. News travels fast – get up to date by attending this headline-making NATPE session!