Global Hollywood: Content Strategies for the New Digital World

Global Hollywood: Content Strategies for the New Digital World

India, China, the U.K., Canada and Latin America – each with a unique cultural perspective on media and content consumption. As an example, the China Branding Group has dynamically changed the game while producing and curating data-driven localized content for a massive and growing Chinese fan community, with offices in Beverly Hills, Shanghai and Beijing and over 50 full time employees in China’s four largest cities. Diagonal View – based out of London and in partnership with ITN – produces over 2 million hours of short form videos for YouTube that have been watched over 2 billion times. What does it take to expand successful digital formats to multiple platforms globally in these vibrant markets? What are the challenges inherent in producing “content without borders” and connecting to brands internationally? What are the advances in both technology and production, and the nuances between these varying audiences, that must be taken into consideration? Join representatives from these leading international companies as they gather at NATPE to discuss the future of programming for next-generation digital and mobile audiences – a rare opportunity to catch these frequent flyers in one place!