How Digital Entertainment Properties Are Redefining the Meaning of Success

Like with successful franchises in traditional television, returning projects with proven audiences present potentially lucrative distribution and syndication opportunities, with 2nd and 3rd windows, international sales, and format or derivative exploitation. But with digital properties, which also serve as tentpoles for both advertising and subscription based models, new metrics—like engagement, earned media, and buzz—have reshaped the meaning of success. Join us as we sit down with executives from all sides of the digital entertainment experience and learn how to take advantage of the opportunities that come with being part of a successful online franchise, and ultimately how to build something that lasts.