Programmatic . . . That’s Somebody Else’s Problem

Content creators don’t need to care about programmatic buying. That’s an issue that affects media buyers and numbers crunchers, right? Wrong. Understanding the role of programmatic buying is essential for producers since it can (and will) impact everything from the types of content created to how it finds an audience, how it is monetized in the marketplace and how companies allocate resources. Plan to listen in on this essential conversation, and hear why the rise of the robots needs to be on your radar if you hope to avoid a dystopian future.